In the competitive edge where social media has already created a hype, launching a new online product or brand is a hard nut to crack.
The platforms like Facebook and Instagram are launching new features to launch a campaign which can generate leads.
You can also use Instagram’s IGTV feature or Facebook Live video to give your loyal followers a peek into behind-the-scenes footage of your hard-working team.
These behind-the-scene videos are valuable content, and they will help you build excitement among your audiences before the actual product launch.
They didn’t reveal any of the features of the product, the company was displaying the time left for launch on social media.
If your product is an online service, then platforms can help you plan and run an effective drip marketing campaigns that will engage your audience about your product launch, as it builds a sense of anticipation that helps drive sales.