Search engine optimization (SEO) is essential to create a strong online presence for your website. To achieve better search rankings, businesses must keep their SEO strategies on point. Since the search algorithms receive regular updates, website rankings also fluctuate from time to time. Hence, frequent changes in a website’s SEO become necessary to optimize its performance. However, some of these changes may degrade the website rankings for unknown reasons.
An SEO service provider identifies the root cause of ranking fluctuations and formulates effective marketing strategies to improve rankings. Read how the following SEO risks can enhance website performance.
SEO Risks worth taking
As websites face intense competition to rank higher in online searches, it requires some bold decisions to edge ahead of their competitors. Since SEO is a critical ranking factor for any website, marketers must take some risky decisions to fast achieve better rankings. Below are some common risk factors that may or may not provide the desired results, but are still worth taking.
A/B Testing Meta Descriptions for Best Results
The right meta description can significantly improve the click-through-rates (CTRs) of a website with maximum user engagement. However, it is not easy to create the right description as it depends on website type, target keywords, and target customers. So, for the best results, an AB statistical analysis is necessary to check how different meta descriptions are affecting the page traffic.
AB testing provides insights into the performance of web pages and enables you to make the required changes. However, A/B testing of webpages is a complex process as Google cannot show the same page with two different descriptions simultaneously. So, to perform A/B testing on webpages, you will have to choose two statistically different pages. The results may vary depending upon the nature of the page, so it is better to avoid direct comparison. In such cases, analyze the performance against the control group and variation group. The control group is the unaltered version of meta descriptions of the testing web page. Likewise, the variation group is a different version of the meta description under testing.
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Its human nature to focus first on creative design than well-written content.
An appealing image connects with your topic easily and can inspire them to share your content.
Here are some tips for better resolution imagesFor most eCommerce websites JPEG is the best format.Never use GIFs for large imagesPNGs are the best replacement for both JPEG and GIF.
By scaling down your image size you can increase page speed which is very crucial for mobile viewing.
Regardless of which tools you use it's important to optimize images for technical SEO as well for user experienceInclude a concise caption to imagesCaptions like URLs can be crawled.
Anyone searching for keywords associated with caption will find your page listed in search results.
What Is SMM and How You Can Build Social Media Marketing Plan?In this blog you will learn how you can increase your online presence on Social Media Platforms.So, let’s startSocial Media Marketing is basically selling your product and service on all social media platforms like Facebook, twitter, LinkedIn etc.What is “SOCIAL” element in social media marketing?Well the first thing we need to understand something called social proof.Social proof is whatever is say about you and your business, no would you say about your business but other people say about your business and that is one of the most powerful strong fundamental aspect of SMM.And the other thing is what is Referral Marketing?Referral Marketing is when other people is giving excellent reviews about your product and service to their friends, family and others so when they check about your business in details and buy your product and service is called as Referral Marketing.And Online Marketing just takes that process to explode online.So, People come to you through social proof the other people are talking about your business.Different types of Social ProofComments also increase social popularity means how many people comments on your post, YouTube video, blog that engaging you.Re-Shares when someone re-shares your post, video, blog to someone else and saying about your content then people are going to much higher willingness to read your content.Follower Counts: - More Follower we have the more authority we have increase our comments and Re-shares.Reviews: - This is most strong social proof when someone going to buy your product or service.
More positive reviews we have more people will come to buy our product and services.Endorsements: - Can be in any form like reviews and email, private messages so keep them as a social proof to show people when they want to buy your product and service.What Is Media?Media is Content we produce and pull out on all social media platforms.Content can be any type post, video, podcast, blog etc.Now there are some golden rule when we are going produce contentCreate only Useful content to the recipients.It has to be relevant for people who are looking to buy product and service that is related to your business.If you follow these golden rules then more people come to your business for buy your product and service.Now look at this exampleThis is just a dog pic.
This is not social media marketing.This is social media sharing.Well Many businesses are do this by just sharing a cute dog pic.But let me ask you one question by sharing you this image give you an overwhelming desire to buy your product and services.And if you selling computer equipment sharing images of dog is not communicating what your business is offering.You can share dog pic when you are in pet business.So, define objective of your business before doing any social media sharing.So, what is Marketing?Before we look into marketing let’s look at some type of marketing.Push Marketing Vs Pull MarketingPush Marketing is traditional marketing when you are push your message out in front of many people as much as possible hopping that the investment will bring sufficient sale to justify the cost of your advertisement and also create profile of your business.Push Marketing is very interruption-based marketing where we are going to stop people to do what they are doing and do something else that all people resist that.Now Pull Marketing can be known as magnetic marketing is a type of marketing that involves creating content and positioning that content where can picked up in search and now when someone starts looking for the product and service that you offer then they can find that.In Push Marketing we need to look for to find potential customers But Pull Marketing is already committed to buying a product and service.Now your job is to make sure to they can find your business while buying any product and service.The Core of Marketing Is communication.
Marketing is all about communicating a set of ideas to someone that they can respond to and agree to make a relationship with you values and your services.So, How You Can Build A Social Media Marketing Plan?When you build a marketing plan, we are essentially creating a marketing funnel.So, to simplify things, we would build an AIDA Funnel, this same technique can be applied to any marketing campaign or long-term strategy for any product and service.What is AIDA Funnel?It is basically a marketing strategy that matches a buyer’s decision-making process.So, we take decision making process and break it down into 4 simple steps that we can match our marketing to…Then we market to our customers in 4 simple steps in line with that buying process.The 4 simple steps are: -Attention: - Content that gets customers attention.
Interest: - Content that generates customers interest.
Desire: - Content that feeds customers desire.
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The following reasons will help you understand the importance of SEO for any business, including yours.VisibilityBetter User ExperienceGood Conversation RateBrand CredibilityMobile-FriendlyConclusionSEO is a valid tactic that can boost your sales through the roof from the smallest startups to the largest enterprises.
It is not the fastest approach, but it’s also not heavy on investment when compared to other marketing strategies.
Even though it often seems like a game of cat and mouse with Google and their algorithm changes, SEO will remain an important part of every business in the foreseeable future.Source: https://www.ecoyork.com/5-reasons-why-seo-is-important-for-your-business/
