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Kenya Airways adopts new revenue management system to boost revenues

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Logistics Update Africa
Kenya Airways adopts new revenue management system to boost revenues

December 06, 2019: Kenya Airways has rolled out a new revenue management solution to help the airline predict consumer behaviour and subsequently improve availability and pricing offers.

The system is a complete passenger service system (PSS) that offers full reservation, inventory and departure control capabilities, delivering a unique, integrated solution.

The technology has been introduced at a time when the national carrier is struggling to return to profitability after its loss for 2018 rose to Sh5.9 billion from Sh5.1 billion the previous year.

According to Kenya Airways, the biggest challenge for airlines in revenue management is striking a balance between the late booking high yield markets and the early booking low yield markets.

''With this solution in place, Kenya Airways will have the ability to seamlessly maximise on the late high yielding demand but still cater to the early booking traffic whilst remaining competitive,'' Kenya Airways’ chief executive officer Sebastian Mikosz stated.

Mikosz, who will exit the airline by end of this month, said that the solution is part of the airline’s turnaround strategy to keep growing revenues as it continuously improves customers' experience.

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