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The Amazing Ways Telecom Companies Use Artificial Intelligence

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The Amazing Ways Telecom Companies Use Artificial Intelligence

As Artificial Intelligence (AI) and machine learning are ubiquitous, we will soon be struggling to avoid using the benefits that any industry can offer them. Telecommunications is one of the fastest-growing industries, as well as using artificial intelligence and machine learning in many aspects of their business, ranging from improving the customer experience to improving operational reliability. The world’s largest telecoms rely on artificial intelligence and machine learning in many ways. Here are some of the most common applications.

Customer service and customer satisfaction

Almost every telecom major uses artificial intelligence and machine learning to improve its customer service by using virtual assistants and chatbots. Telecoms receive a large number of support requests for installation, installation, troubleshooting, and maintenance. Virtual Assistants automate and scale responses to these support requests, which dramatically reduces business costs and improves customer satisfaction. In one example, customer satisfaction improved by 68 percent after Vodafone introduced its chatbot TOBi.

As a gatekeeper, chatbots analyze requests, learn to guide and raise customer queries if needed, identify sales opportunities and alert the customer to other products and services that are of interest to them, and manage most of them without human intervention. AT&T, Verizon, Comcast, and every other large-scale telco uses AI for better customer service.

Thanks to artificial intelligence and machine learning, the ability to provide speech and voice services such as chatbots is available. Not only is it used in chatbots, but it also extends service offerings such as Comcast’s XI Talking Guide, which “speaks” network names/time slots, shows titles and helps users navigate through their television options. The company’s voice is useful for people with remote disabilities and those who “want to search” by their voice rather than pressing buttons on the remote.

AI can help identify and respond to telecom issues and propose the right service based on analyzing customer data. This helps Intel develop knowledge of historical information and ways for personalized service companies to develop better products and services and market them to customers when they want them.

Improve Predictive Maintenance and Network Optimization

The most important way to give customers what they want is to avoid disruptions to telecoms. Improves customer satisfaction despite the behind-the-scenes use of AI and machine learning. Data-driven insights help companies to monitor equipment, learn from historical information, ate equipment failure, and fix it in advance.

Another important aspect that helps with AI is network optimization. The Self Organizing Network (SON), fueled by Artificial Intelligence, helps networks adapt and rebuild networks based on current needs. It is also useful in designing new networks. Because AI-enabled networks can self-diagnose and self-optimize, they are more efficient at providing consistent services.

Robotic Process Automation (RPA)

Considering the size of the customers, any individual telecom company deals with on a daily basis, every step of every interaction opens the door to human error. By automating business processes through robotic process automation, repetitive and rule-based operations can be more efficient; they are more accurate. In a survey by Deloitte, telecom, tech and media executives confirmed significant investments in cognitive technology, with 40 percent saying they enjoyed “substantial” benefits, and three-quarters of them believe that cognitive computing can “significantly change” their organizations.

Fraud detection

Machine learning algorithms are crucial in detecting fraudulent activities such as theft or duplicate profiles, illegal access, and more. These algorithms know what “normal” functionality looks like, so anomalies can be detected from data sets larger than human analysts to provide an almost real-time response to the activity that needs to be investigated.

Data-driven business decisions: Predictive analytics

Telecom has immense data from customers. With the use of AI and machine learning, telecoms can gather meaningful business insights from this data so they can make faster and better business decisions. Crunching data through AI helps customer segmentation, customer churn prevention, customer life expectancy-value, product development, improving margins, cost optimization and more.

Ultimately, Artificial Intelligence and Machine Learning have enabled the telecommunications industry to gather insights from their vast data sets, solve problems, manage day-to-day business more efficiently, and provide better customer service and satisfaction. The industry provides us with a great example of how adopting AI and machine learning is not beneficial for business; It is essential to the survival of each company and its ability to compete with competitors.

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