Videos have turned out to be one of the most promising trends of marketing in this ever-evolving digital era. However, they are no more a trend. They have emerged, and they are here to stay. If you sit back and take a look at all the facts and figures, videos are no more for limited for fun purpose. They have grabbed a massive audience and provide a lot more engagement than any other form of content.
Be it any online or offline business, videos have become a vital part of their branding, promotion and overall marketing. Nowadays, marketers are more inclined towards going by the videos as they have proved to have a higher return on investment. With that being said, marketers, these days have a new favourite and that is product video.
What exactly do you mean by a product video? Well, product videos are mere explainer videos that depict the benefits of any product. They may focus on the features of a particular product, but their core job is to focus on inducing the need for your product. Product explainer videos may or may not be demo videos, it clearly depends.
With videos being so popular on the internet lately, these videos can turn out ot be a great boon for your business. It has been proved that people and potential customers are more likely to retain information from product videos, than from brochures, pamphlets and other sources of information.
Product videos are not limited to any industry. From electronics to every company or business that deals into a commodity can grab benefits from these videos. Let’s have a look at what they really have in store for you and your growth.
Product videos offer a better understanding:
One of the major barriers a customer faces while purchasing anything online is that he can’t actually see the product work until it literally arrives to him. Well, product videos solve that for you. These videos let the customer have a full view of the functionality of the product. See the product move, function, run. From every angle possible. Isn’t that cool? And they are so much better than photographs, or written text.
Product placement:
There are times when you have your product ready but you really need to induce the need, the demand for your product. Else the potential customers will barely recognize your product. That is exactly what product videos do. They give you the power to narrate, communicate the need for your product to your customers. And convince them to stay with you, adjust in your lifestyle and make a place for it.
Product credibility:
Despite the fact that product videos aim at helping the customers understand the product better, they also tell the customers that your products and your brand are trust-worthy. That is the main reason why you have taken the efforts to get a product explainer video crafted for your customers. It is because your brand cares.
Social media presence:
Product videos have gained a lot of attention on social media lately. Earlier, it was just a photograph with some typography, detailing about the product. But times have changed. Now, we have eye-pleasing video visuals to draw customer attention. Videos are more audience-friendly that really does the job. Hence, there are people who share brand videos just because they are relatable and interesting to watch. This increases your reach.
Higher sales:
Let’s talk about some facts. More than 70 percent of the audience that has watched a product video will be inclined towards the product and most likely, buy it. Isn’t that the whole idea? To generate sales. Well, yes! Product videos have been inducing prompt purchases because they convince the audience of being smooth and important, all at once.
Summing, it is safe to say that people today believe in product videos. Brands that have a product video can be trusted and recommended. If you are a marketer, don’t just sit back and look at the stats, jump to action. Hire an explainer video company and ask them to craft an ace product explainer video for your brand. In no time you’d see what wonders it can do to your business. And very soon, you would have reached a massive audience because these videos are highly shareable.
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