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Revolution of Artificial Intelligence in E-commerce in 2020

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venkat k
Revolution of Artificial Intelligence in E-commerce in 2020

The eCommerce industry is on its way to grossing $700 billion by the year 2022. The use of artificial intelligence in eCommerce is paving the way to the online portals that are easy to use, safe, and profitable.

AI is one of the most talked topics in this digital world. AI offers the industry with smart and innovative business solutions. It adds a plethora of valuable elements and features to the e-commerce platforms.

Now, brand performance and user experience are balancing as artificial intelligence or machine learning technology is changing the tedious working pattern. Manufacturers, retailers and digital startups are setting a new example in this industry.

Due to continuous competition for clients, brands are enabling artificial intelligence in their enterprise. AI is one of the fastest succession of technological breakthroughs owing to various smart solutions that are transforming the e-commerce industry.

The advancement of new technologies has completely changed the present scenario of the eCommerce industry.

The marketing standard has been improved by integrating AI in the e-commerce industry. AI-based mobile and web applications range from the ability to identify patterns, data sets, and create a personalized experience. This also creates a unique approach that is more effective than any human being.

AI has empowered users with many high-tech experiences ranging from websites to stores and from voice assistants to chatbots. Such development has made consumers contact brand services at any time, in any form. Right from the start, AI disrupted the eCommerce industry with smart solutions.

Advance Visual Search Engine

In recent months, Artificial intelligence introduced a visual search engine in the eCommerce industry. This is one of the most exciting trends that helps the user find what they actually want with just a few clicks.

Hence, we can say that AI enables the visual search. With a simple click, the user can get appropriate and desired results. An image can be helpful to find a better size, color, and quality to identify product brands and names on search engines. Depending on the image, the user can achieve the desired result.

Personalized Recommendations

AI is helping by suggesting free recommendations by pop up or text. The product related to the search is carefully tracked and accordingly, the most appropriate suggestion reaches users. Hence, product recommendation gives users a customized touch experience. Search engine analysis, in coordination with AI, identifies user preferences related to the brands they follow.

The recommendation of the products is a reflection of the activities of users on the website and previous purchases. This helps users to find out what they are looking for. As a result, users rate brands and their goods & services that are directly proportional to RoI.

Voice Assistance

As technology progresses it is making the shopping experience pretty worthy. AI offers more enjoyable and interactive solutions to customers. The voice assistant is here for smooth user engagement and experience on a real-time basis. Tech giants are giving voice to the users for better analysis and recommendations.

Due to the voice assistant on the e-commerce website, the user doesn’t need to type every time. As a result of this, it offers a more human and personal touch to the online shopping experience.

Automated Product Description

AI is already being used in automated content creation. The same writing skills that help AI create commercial content for fin-tech can benefit the e-commerce industry as well.

Different eCommerce platforms live and die by the product description. Regardless of the product image, if the details are not precisely filled and written, then the customers move. But it is expensive to write a description of the ever-growing inventory of products.

AI resolves the problem by automating the process of writing detail and precise descriptions for the products. AI can do more than simply copy information products from the manufacturer’s site. In addition to this, it can scour the Internet in order to find the most recent and relevant details about that product an e-commerce store offers.

Since AI can see which details of the product are most frequently included in keywords, AI content software understands just the right details which are to include to promote Wi-Fi-enabled food processors.

Intelligent Searches

Searches of desired products are at the heart of every online store. But, converting search terms into sales is more than the queries of the database. In order to maximize sales, search engines must help clients know exactly what they want, even when they are not sure what it might be.

AI-powered searches are different from the traditional database query engines. The most crucial difference is the ability of AI to know about the customer.

Conclusion

Artificial intelligence-enabled web or mobile applications are attempting to solve various real-world problems. The e-commerce industry can become a game-changer and more efficient with the help of AI Solutions.

Brand customers are moving beyond daily utilities in order to help them achieve the best possible results.

AI-based technology provides a personalized and consistent experience for all the users as well as brands and their services.

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