logo
logo
Sign in

How Artificial Intelligence Is Reshaping The ECommerce Business

avatar
venkat k
How Artificial Intelligence Is Reshaping The ECommerce Business

What is Artificial Intelligence or AI?
Artificial intelligence (AI) refers to the creation of smart software and hardware capable of replicating human behavior.

It belongs to computer science and is always of interest to the public. Also, it has been the central catalyst for sci-fi flicks for decades. Although the idea appeared in 1965, it has become a generic term for film directors and producers.

If you remember the American comedy sci-fi sitcom “Small Wonder”. The sitcom depicts an Android humanoid called V.I.C.I. (Vicky) lives with its robotic engineer family. Yes, this is a showcase of AI.

It has already made its presence in various industries and is expected to expand its reach in the consumer market within a few years. Also, restaurants are beginning to use robots for order processing and service. And, hospitals have begun implementing AI for data collection and surgeries. In the banking sector, AI is used to prevent fraudulent activity, strengthen security and improve the user experience.

Improved and flexible visual search

According to research by Janrain, 74% of online customers are annoyed with sites when they find inappropriate content. If the brand’s search function is not recalled, it will certainly disappoint the customer. Next, it is the increased bounce rate and initial site abandonment.

Thanks to Artificial intelligence in eCommerce that makes it competitive for eCommerce stores. Businesses of any size or budget can use it. Pinterest has introduced its latest update for the Chrome extension. It allows users to select a specific item in any of the online images and asks them to provide items that match the image recognition tool or software.

It’s not just about Pinterest, which introduced an AI-powered search engine for a better experience. Shoppers are often told that the latest software platforms that boost eCommerce stores are creating revolutionary visual search capabilities.

In addition to bringing the perfect matching products, AI enables shoppers to find complimentary items in terms of shape, size, color, fabric, and brand. These tools or software come with amazing visual capabilities. It first receives visual cues and when an image is uploaded. This can help shoppers find the exact product (s) they need.

Shoppers don’t have to buy anything before they see the item they want to get. Let’s take an example- you might prefer your friend’s new pair of Nike sports shoes or a new outfit. If you have visuals, AI allows you to find similar products on eCommerce websites.

This means that eCommerce stores can bring you relevant items through search capabilities powered by AI.

Interactive voice search

Having an attractive web page design is just half the job. It should include some functionality that is often needed by today’s technology users. Voice search is such an activity that takes the world by storm. It uses artificial intelligence to search for products or services with speech help.

By 2022, voice commerce sales will reach $ 40 billion. Although time is still experimental for such activities, brands are looking for ways to capitalize on it. Amazon, Apple, Google, and other voice-controlled assistants allow customers to buy for the best deals and online.

Google and Walmart have also agreed to a partnership, which allows you to remind Google Assistant to restock or rearrange products you previously purchased. According to your response, it will place an order on your behalf through Walmart.

Improves cybersecurity

In 2018, about 60 million Americans are affected by identity theft. Breaking cybersecurity and stealing customer data is not new. It has been around for decades. And, to detect or detect a breach, previous companies take 100 to 200 days.

Because eCommerce is a platform for storing customer information, hackers and cybercriminals are always looking for ways to steal that data. To prevent unauthorized access, AI and machine learning algorithms come together to reduce the chances of fraudulent activity.

It empowers the website to make real-time decisions along with risk scoring. And, it also does so by detecting microscopic patterns that are difficult for humans to detect. Because it has a consistent learning cycle, the software analyzes transactions to determine whether an authorized person is shopping on the site or conducting a transaction.

conclusion

AI has the potential to revolutionize the eCommerce field. Its effectiveness can already be felt as the sales process is drastically streamlined and the customer experience is improved by cutting out the irrelevant information provided to customers. It re-designed the search with voice and visual search.

The changes we have seen are only on top of the enormous iceberg. Many other aspects of eCommerce are still on the radar of AI for innovation.

collect
0
avatar
venkat k
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more