Top Marketing Trends You should be Aware Of in 2020

In Business to Business Marketing products and services are sold to other businesses rather than the general public. Alain Templeman has outlined some tips to follow when crafting a customer-centric B2B marketing strategy Ask yourself and your team, “Have we checked the following boxes while preparing our B2B marketing strategy?”

With the advanced growth and popularity of online platforms, the number of businesses is adopting the digital marketing strategy that also helps them increase their online presence to the audience.

Your digital marketing strategy is a series of actions that help you achieve your company’s goals through carefully selected online marketing channels.

Depending on the scale of your business, your digital marketing strategy may involve many digital strategies, each of which has different goals and many moving parts.

It is a sheer wastage of time and money working on the marketing tactics that don’t yield results.

Read on to understand the effective step-by-step guide for building a digital marketing strategy and follow the path to find out what success looks like for your business.

Buyer personas represent your ideal client and can be created by researching, surveying, and interviewing the target audience of your business.

It’s a popular question.What’s the best eCommerce Marketing Strategy?

Which one would it be a good idea for me to use for my eCommerce store?

Which one will work for me?It's asked constantly:Writing a post claiming I know the definitive answer would be wrong.All things considered, there is nothing of the sort as "best".

One individual's meat is another's a toxic substance.

One individual's best Promoting Technique is someone else's epic debacle.Regardless of whether an eCommerce promoting methodology works for you relies upon your unique situation.

It relies upon your industry, what you sell, what your potential clients are utilized to, and at times, what guidelines keep you from advertising in a specific way.

This is a blog that describes how you can avoid making major blunders that can harm your business to ensure that your marketing strategy can help your taxi business in the best possible way.

Some are bringing in fresh new products while some are launching competitive products of higher quality, better features, and lower costs with the hope of confiscating the existing market leader.But the question is, how are you going to safeguard your brand and market position?In this blog, we are going to discuss what defensive marketing strategy is, its importance, and how to implement your own defensive marketing strategy.Let’s dive into the details.What Is Defensive Marketing?The actions that a brand, primarily a market leader, takes against its rising competitor in order to protect the market position of its products, profitability, market share, and mindshare is known as Defensive Marketing.In case a brand fails to protect its market position, then they are liable to lose some of its consumers to the competitor.

This is why you need to take specific measures to protect your brand.However, these attacks are not just limited to the market leaders.

Even though Blockbuster tried adapting and changing their business norm by introducing an online service, they were unable to compete with the pricing and services offered by Netflix.

And actually, they used to charge people for using their wifi in case they didn’t purchase anything from them.However, as soon as other coffee shops began providing and promoting free wifi, Starbucks observed a plunge in its revenue.So what did Starbucks do to defend its position then?

Let’s find out.After this, Starbucks decided to not only offer free wifi for everyone, but they also started providing the fastest wifi to match its competitors.Their defensive strategy aimed at differentiating them from others, defending their brand while attracting old and new customers as well.How To Implement A Strong Defensive Marketing Strategy?Before moving on to the implementation part, you first need to decide your best form of defense, i.e., what you’ll fight with, including:Your brand identity or how consumers recognize youThe combination of products and services that support your brand identity incorporating their pricesThe method of conveying your brand identity like advertisingDefensive Marketing strategies can be classified based on their objectives:A positive strategy is planned to retain consumers.The inertial strategy is built to put the brakes on the rates of consumer loss.These strategies can also be classified based on the means to accomplish those objectives:Retarding Strategy focuses on your own strengthsParity Strategy focuses on your competitors’ perceived strengthLet’s take a look at some of these strategies.Attacking YourselfAs soon as you read this, it might appear illogical to you.

Employ specific measuresYou can employ specific tactics using your unique customer insights and protect your market share.4.

They have a great marketing strategy based focused for the increase in user acquisition, retention and ROI.

With more than 70% of people on the planet earth possessing a mobile device and smartphones taking centre stage of the digital revolution, you can hardly have a doubt of the promise of apps for business ventures.

As per the report published by ComScore In 2012 alone mobile browsers in both session numbers and user volume crossed their desktop counterparts.

Define how your app is going to help users

What do the users want from your app?

Deeper knowledge about your target audience

Prince-Rene Azumah works with you to reap the benefits of marketing strategy in order to achieve your business goals.

Our strategy can help you improve your rankings and traffic.

Our SEO experts are trusted by businesses and brands.

Digital Marketing is Not a Significant Part of a Company’s Business StrategyContrary to the belief of some businesses treating Digital Marketing as a “white elephant” or “nice to have” office decoration that would really not impact the company’s overall business strategy, Digital Marketing should be a fully integrated part of a company’s overall business and marketing strategy.

Consider it to be yourcompany’s door towards expanding and reaching out to a wider online audience.Read More