The first digital marketing term was coined in the year 1990 when the internet had just begun with web 1.0. In 1994 Yahoo took shape and first e-commerce transaction, with Netmarket was done. Later in 1998, Google the giant search engine has taken birth, Microsoft launched MSN. These years have taken major development in the web world and in 2006, internet surge has taken place and the traffic grew to 6.4 billion monthly. In the following years came web 2.0 where people became active and interaction became more personalized. As a result, digital marketing services in Hyderabad have increased.
Digital marketing-definition
The advertisements or the form of marketing done through electronic devices like email, social media, search engines, web applications, or any other digital channels is termed as digital marketing. This can be done both offline or online.
For instance, let me take you back to the 1990's era and make you see the billboards. That McDonald's advertisement ad lure to buy that burger. But with the rise of Laptop and smartphones, that has been replaced by these electronic devices. Now everything has been digitalized and thus coined the term digital marketing.
To put it simply, it means marketing through a digital medium. Hence, many organizations are looking to have a partnership with digital marketing services in Hyderabad
Which is better Traditional marketing or digital marketing
Traditional marketing is generally carried out through advertorials, radio, TV, print collaterals, outdoor activities like billboards, events, sponsorship events, trade fairs, exhibitions.
Digital marketing strategies can make a huge difference to businesses than traditional marketing. The campaigns run on digital marketing and traditional marketing are unmatched. In digital marketing, you can interact and communicate with your specific, targeted audience daily. But in traditional marketing, you can target the audience in a wider reach without considering any buyer persona.
Digital marketing is a two-way communication where-in you can get feedback from the targeted customers immediately through social media. Reviews are shared publicly and among friends. Whereas there is a one-way interaction in traditional marketing.
Hence digital marketing is the best and most of the businesses are leveraging digital media and channels to advertise and connect with their ideal customers. Moreover, at present, there are 285 million people who use the internet to know about their favourite brands.
Need help in developing your marketing strategies, then social media marketing services in Hyderabad like 9and9 can help you in this regard.
Categories of digital marketing
There are basically 2 key pillars for digital marketing Offline and online marketing. Different categories of online marketing include:
- SEO(Search Engine Optimization)
- Content marketing
- SEM(Search Engine Marketing)
- SMM(Social Media Marketing)
- Affiliate marketing
- Pay Per Click(PPC)
- Email marketing
- Podcasts
Various types of offline marketing include
- Billboard ads
- Create flyers or pamphlets
- Live demonstration
- Organize trade shows
- Guerilla marketing
- Send seasonal greeting cards
- Direct mail and telemarketing
- Press releases
- Print ads
- Offer coupons
- Recreate your logo with creative ideas
9and9 best digital marketing company in Hyderabad offers both online and offline services and enhances your business strategies with their digital marketing ideas.
The best digital marketing in Hyderabad implements these tools and gains maximum benefits to their clients.
9and9, best digital marketing services in Hyderabad understands your digital needs and gives optimum outcomes to your digital processes.
#DigitalMarketingServicesInHyderabad
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One of the most drastic moves to facilitate this was the introduction of Accelerated Mobile Pages (AMP).AMP, short for Accelerated Mobile Pages, is an open-source initiative and format by Google with the aim to speed up the web experience for mobile users.
A page can be AMP-enabled by modifying the website’s HTML code with certainly specified tags or by implementing a specialized JavaScript framework.
But even if you don’t have any experience with coding, you can still implement AMP if you use a CMS platform like WordPress.
Just by installing a Google AMP WordPress plugin that is easily available, you can make your page AMP-optimised and help it load faster.How to implement AMP:Implementing AMP requires you to make your pages available in an alternative format according to the specifications of the AMP standard.
Below mentioned are some of the benefits that SEO can get from it.– The publishing sites benefit the most from it because it helps in providing higher ranks and also makes it easier for a large mass of people to reach your service or product.– You can either transit your whole site with Accelerated mobile pages or you can simply just apply on a few sections such as updates or news etc.– Ranks of the site will get increased and your site will be known by more people.– People will find it easy to browse your site and hence you will get more traffic with the passing days.– Sites will become more responsive to mobiles.– The main benefit provided by accelerated mobile pages is that the pages or sites will instantly show up on the Google News carousel which means you will get much more attention than usual from the online browsers.– Not only your speed will increase and ranks will hike but even your bounce rate will experience reduction and that would prove very beneficial for your site.– Accelerated mobile pages also support a variety of ad networks, formats, and technologies.– Accelerated mobile pages allow you to track your visitors and help you make conversions.
There are still moving parts to the AMP Project that make implementation and execution a challenge, including:1) JavaScript & CSS LimitationsFor the most part, AMPs contain very little in the way of branding and individuality.
WFH is allowing the employees the complete the work.Let’s talk about the impact of COVID-19 on Businesses.According to a study, 23% of the businesses have not been much affected by the COVID-19 restrictions.
Since the functions, operations, and outputs of other companies have been severely affected, the current situation does not provide them with adequate incomes.
This is the reason, such companies are choosing to make a temporary pause and come back after the lockdown is lifted.Will the temporary shut-down affect my business and brand reputation?Of course, yes!
Even during the lockdown, most of the companies are continuing their marketing processes with appropriate reductions in the budget.
Since most of the people lack the understanding behind implementing successful digital marketing campaigns and think it to be rocket science.
The following tips will guide you to promote your brand and products through digital platforms effectively:Begin with a websiteThe website has been underestimated for a long time but today it has become the point through which you can explain your product, brand, and services to the users online.
Let’s talk about the impact of COVID-19 on Businesses.
According to a study, 23% of the businesses have not been much affected by the COVID-19 restrictions.
Since the functions, operations, and outputs of other companies have been severely affected, the current situation does not provide them with adequate incomes.
Even during the lockdown, most of the companies are continuing their marketing processes with appropriate reductions in the budget.
Since most of the people lack the understanding behind implementing successful digital marketing campaigns and think it to be rocket science.
The following tips will guide you to promote your brand and products through digital platforms effectively: Begin with a website The website has been underestimated for a long time but today it has become the point through which you can explain your product, brand, and services to the users online.
When people want to run a Google Ad Words campaign, it's important to know some opportunities and obstacles before you go with that particular option.
Furthermore, with this PPC advertising strategy, if you can meet your requirements then you can go through this technique to gain the desired results for your business.
When you use effective digital marketing solutions and techniques for the paid advertising method, you can speed up the process of getting results.
Therefore, in order to reach your products and services to the customers or targeted audience, then using Google Ad Words Advertising for your business is the easiest and effective way.
In addition to this, the best Digital Marketing Agency Services suggests you go for pay per click marketing or Pay Per Click Advertising, which is also termed as Google Ad Words to gain maximum and fast results.
Then choose the service at Sanbrains, which is well famous as the best Digital Marketing Agency in Hyderabad and offers the best Online Marketing Services at the most affordable, cost and provides you with all the services to reach your target audience & grow your business.The whole world is evolving in the digital world and the Internet has become quite famous among everyone whether it is a business owner and customers.
There are a few questions, which can help in knowing the importance of SEO Content.
Because it makes a difference and you can do it too to your content if you do follow certain things Why new?
Why not take the perfect content from other sites?
Such as, format, readability and focus keyword.
The structure does help search engines while deciding which content must be displayed first.
If the content structure is in order with relevant headings, subheading with short paragraphs it's easy to rank up in the list.
They simply close the page and move on with the other webpage.
Hence, companies or paying special focus on the UX/UI design services for better results.That’s why the Google search algorithm has made the page load speed as an important ranking factor.
In this competitive world, each millisecond counts and tramples down the conversations on Google.
The only way to keep with the pace is to take necessary steps and decrease the time of loading.Factors that affect the loading speedMany factors determine the loading speed of a webpage.
This has to be configured correctly and capable enough to handle the errors fastly without waiting for a longer duration.Website data size determines the speed.
Therefore, avoid using large images.Modern browsers can save the content of the website in the cache and reuse it when necessary.
