The global premium cosmetics market is expected to grow at a CAGR of ~ 7 % by the end of the forecast period (2019-2029). Despite issues in global trade and worldwide economic uncertainties, the overall trajectory for the premium cosmetics market is largely positive. In the past few years, premium cosmetics brands have made substantial shifts in business strategy, which has been influenced by a number of factors including higher disposable incomes for the middle class, demand for high efficacy products, finances for women, and consciousness about aesthetics among men.
Some of the key players mentioned in the research report are
- The Procter & Gamble Company (P&G)
- Oriflame Holding A.G.
- Revlon Inc.
- Avon Products Inc.
- Others
The new report on the global premium cosmetics market gives estimations of the size of the international market and the overall size and share of key regional segments during the historical assessment period of 2014-2018. Major names in the premium cosmetics market include L’Oréal, Estee Lauder, Chanel, and Elizabeth Arden among others. The global market is largely oligopolistic. For most manufacturers, the focus at present is on the growing numbers in women workforce, rising economies, and the expanding middle class. Further, the growing demand for premium men’s cosmetics is also driving regional growth.
Further, factors such as greater brand recognition, digitalization, and the rising awareness among consumers about premium ingredients in cosmetics account for a positive shift towards premium branded cosmetics. The surge in premium cosmetics imports are driven by factors such as brand reputation, product pricing, and safety standards, which will drive market growth in the near future.
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The global premium cosmetics products is largely an oligopoly, with major players such as Estee Lauder and L’Oréal holding control over most of the market developments. These companies are increasing their efforts towards tech innovations, mergers, acquisitions, and new products to diversify and boost their geographic footprint. However, issues of high pricing and the widespread influx of counterfeit products, will continue to hamper the industry.
The global premium cosmetics market is expected to grow at a CAGR of ~ 7 % by the end of the forecast period (2019-2029).
Despite issues in global trade and worldwide economic uncertainties, the overall trajectory for the premium cosmetics market is largely positive.
In the past few years, premium cosmetics brands have made substantial shifts in business strategy, which has been influenced by a number of factors including higher disposable incomes for the middle class, demand for high efficacy products, finances for women, and consciousness about aesthetics among men.Furthermore, it takes into consideration the existing development, past events, and recent trends to provide a strong and unbiased opinion on the future direction in which these leading companies will be heading into.
It also analyzes the entry barriers and overall intensity of the competition in the global premium cosmetics market.
Some of the key players mentioned in the research report areThe Procter & Gamble Company (P)Oriflame Holding A.G.Revlon Inc.Avon Products Inc.In terms of type of product, the global premium cosmetics market can be segmented into:SkincareHaircareMakeupFragranceThe new report on the global premium cosmetics market gives estimations of the size of the international market and the overall size and share of key regional segments during the historical assessment period of 2014-2018.
Major names in the premium cosmetics market include L’Oréal, Estee Lauder, Chanel, and Elizabeth Arden among others.
