So, to get the attention of individuals browsing on the Internet as a new entrant or maintaining your position as a niche player a new player has to create that half chance that can then be exploited.As you browse the Internet on work or for pleasure — Amazon is already hot on your trail using your browsing history to float advertisements into your eye line and remind you that a shopping foray is incomplete.Advertising online is your means of communicating with the world at large in one go.
A paying customer’s eCommerce results appear on top and are tagged as ‘Ad’.
Going by the billions of search queries Google handles every day its quite evident that clicks are not hard to come by.Google search is very precise in following the specifications implicit in the keywords and also localizes the results of the query to your neighborhood and rates the services provided by each firm and also throws in detailed customer testimonials.This paid search is among several terms in Internet lexicon that have become inextricably linked to Google Ads which was previously known as Google AdWords.
Facebook Ads:Facebook Ads are also known as ‘paid social’ and Facebook paid adsFB uses a side panel with sponsored advertisers content.
Google's main revenue source is advertising through Google sites and its network.”Once you get hits your site can stand on its own as long as your keywords are optimized and your website content is created with skill and professionally managed.
Facebook is leveraging its reach to give its users a complete experience.By bringing people together every day it opens up direct commercial possibilities by making subtle propositions as people read their posts.Advertisements appear to the side and in the feed simultaneously - seamlessly creating a strong flow of content that has an immersive, and inviting impact.Facebook users now login and directly click the link to Facebook’s marketplace for goods and services.