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Thanks To Loyal Customers, GoPay Lead Without A Lot Of Tickets

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Berita Terkini
Thanks To Loyal Customers, GoPay Lead Without A Lot Of Tickets

the Strategy of fuel money by the company's digital wallet in the form of tickets to be interesting to observe. Because, Ipsos noted that 71 percent of young generation is motivated to use e-wallet the first time because there is a gimik, such as cashback.

Over time, the preferences of the user of the electronic wallet shift. Initially eyeing the schedule but eventually is looking for a safe and comfortable. Ipsos reported, some aspects of the desired consumer is convenience (68 percent), promotion (23 percent), and security (9 percent).

Ipsos also found the fact that the loyalty of someone to use a digital wallet without the tickets depends to the quality of services. Again, GoPay superior in this case. The large number of organic users owned an e-wallet is because consumers judge the GoPay most superior in the aspects of safety, practicality, innovation, customer service, and can be accepted in many places.

this Article has been published in Katadata.co.id with the title "Thanks to the Loyal Consumers, GoPay Lead Without a Lot of Promo" , https://katadata.co.id/berita/2020/02/17/berkat-konsumen-loyal-gopay-memimpin-tanpa-banyak-promo
Author: Team Publications Katadata
Editor: Tim Publication Katadata

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