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Why do users prefer mobile apps on mobile websites?

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Why do users prefer mobile apps on mobile websites?

With the rise of mobile apps, mobile websites have been granted somewhat. The 2016 US survey showed that mobile usage dominates the desktop as the preferred medium of mobile browsing. Cross-platform shows Future Focus.

But why is this? Why are users so eager to use apps instead of mobile websites?

Here are some of the reasons why mobile apps replace mobile websites:

Apps are dedicated and make it easier for users to do what they do on a mobile web browser or even on a desktop.

Apps can easily use the features of a device. This includes the camera, GPS and Bluetooth. With mobile apps, most processes are automated, especially with checkout and payment. You can scan your credit card with your phone’s camera. E-commerce applications are also integrated into wearable devices and this makes mobile websites obsolete.

Some applications can be used offline. Although some resources take up space (including the app) in your storage, it is more convenient than connecting to the Internet for everything.

Apps load quickly and users don’t have to go through the rigorous process of opening a web browser, typing in a URL, and waiting for the page to load. Clicking the app icon is easy.

Some mobile websites are not compatible with mobile web browsers and are very difficult to use. It is also very easy to navigate using mobile apps.

E-Commerce and Mobile Apps:

Absolute Match Mobile apps have taken the world by storm. There is an app for almost anything and e-commerce is not one to lag.

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More and more e-commerce businesses are creating their apps and this seems to be a good step for the industry. As mentioned above, the retail giant Target has seen a 200% increase in sales through its mobile app on Black Friday. Amazon and Walmart have made huge revenues by launching their Mobile Friday deals through their mobile apps.

E-commerce has also changed the way people shop. Before online retail, people should only go for dressing, gasping and shopping. Traffic was slow, malls were packed and it was not the worst part. Many times, after that trouble, you will go home empty-handed because you haven’t found what you need.

Then came online shopping. You can stay in your pajamas, turn on your computer and find what you want. And in a short time, your item will be delivered to you at home! How convenient!

On convenience, there are even better deals and promos that make online purchases cheaper than going to a brick-and-mortar store to shop. Time and money saved through online shopping have become a better and somewhat better alternative.

Mobile apps for e-commerce businesses are once again changing how to shop. The convenience of online shopping is more convenient. With a single tap on the app icon, you will be led to store product offerings. Just scroll or swipe a little and you’ll find the right product for you.

With mobile apps, shopping is redefined and many will agree that e-commerce and mobile apps are the right matches. Analyst and tech journalist Stewart Rogers is optimistic about the impact of mobile usage on the e-commerce industry:

“In 2016, mobile directly impacted $ 500 billion in retail sales in the US. New data shows that 80% of consumers turn to a smartphone before turning to a human for help. In 2017, these are not slowing down. “

Mobile apps: Re-designing the e-commerce industry

Studies show that 89% of consumers use mobile retail apps rather than go to mobile websites. E-commerce businesses show that on average two-thirds of traffic to online stores comes from mobile phones or tablets. This number alone shows how dramatic the shift is. Consumers are seeing how useful mobile apps are.

As sales figures continue to grow, this growth seems to be working wonders for the industry. In 2015, revenue from mobile retailer apps. 80.94 billion. In 2018, that number is expected to reach $ 206.53 billion, an increase of 155% in just three years.

The more interesting thing about mobile apps is that it has helped small businesses stay on par with established competitors, business organizations and industry leaders. Mobile apps seem to be giving a boost to new entrants. Ultimately, mobile apps are for everyone.

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