When it comes to advertising on social media platforms, Facebook always manages to reign since it is one of the most widely used online platforms. As a majority of people use this social media channel on a regular basis, different brands and businesses get an opportunity to maximize their visibility. You should know what you are doing so you don’t end up wasting your business budget. Now you must be wondering how you can leverage this platform to set up an effective ad campaign.
To make successful Facebook ads, you can do various things. You should be aware of how to leverage Facebook advertising, especially if you are a beginner. As Facebook ads are the cheapest, most optimizable, and easily trackable form of online advertising, there is a lot you can do to take control of your ads. However, at times, the toughest part is getting started with advertising. That’s why we have put together some tips that will dramatically change you market your business
Set Realistic Goals
Before you dive into setting up an ad campaign for Facebook, you must first answer this question: What goals do you want to achieve? Do you want to increase the number of your follower? Generate more revenue? Or do you want people to engage more on your content? No matter what goal you have in mind, there is a marketing objective for you!
In case, you don’t have a realistic or achievable goal, take time to set the right goals. Before setting goals, ensure that you do a little research to find out if your plan is attainable or not. Let’s take a look at the common yearly goals for different businesses and how a killer Facebook strategy can help get your efforts off the ground:
Improved quality of sales: In order to increase the quality of sales, it is essential to start targeting the audience in a better way. You can certainly reach your target audience efficiently by adopting a well-planned Facebook strategy.
Source of information: You can use Facebook as a go-to source to provide information, resources, awareness, and to your audience.
Stay on top of the industry: Do you want to take an edge over your competition? Make use of social media monitoring tools to track, listen and report on all social conversations that revolve around your competitors or the industry.
Learn Who Your Facebook Audience is
If you truly want your audience to convert into customers, merely posting on social media platforms like Facebook won’t be enough. Facebook ads can certainly pave the way for your business success. What if you don’t know the audience you want to target? Well, understanding what kind of people are on Facebook and what your current audience looks like will play a crucial role in determining which marketing strategies would be effective for you in the long run.
There are several tools out there to help you find your target audience. Using these tools to dive deep into social media demographics is a great starting point for getting an idea of the location of Facebook users, the languages they speak, their education and much more. Once you download these tools using spectrum internet bakersfield, make sure you take some time getting familiar with their features. This will help in making your ad seem more relatable and eye-catching.
Leverage Eye-Catching Images
You must have heard the phrase a picture is worth a thousand words. In Facebook ads, you’re confined to a limited number of characters, so you can let an eye-catching image work wonders for you.
If the image of your ad fails to grab the attention of a potential customer, they might end up scrolling right past your ad without even reading it. To prevent losing valuable potential and existing customers, ensure that you choose clean, clear, bright, top-notch quality images for fruitful Facebook ads. Also, it is important to keep in mind that the image does not have more than 20% text or else Facebook will end up showing your ad to a limited number of audience. While designing the image, make sure that it is not only highly relevant to your business but also to your target audience as well. For instance, let’s say you provide a variety of home maintenance appliances to people living in the urban area. A photo of a couple revamping their home may grab the attention of the audience you are targeting, but it won’t be convincing enough to make them want to invest in your home maintenance appliances though.
Use Videos
Better yet, create an eye-catching video relevant to your industry! With video content, you can convey a lot more information as compared to a single image. On top of that, you can even catch the attention of someone who already has scrolled right past your ad with the help of Facebook’s autoplay feature. You just have to ensure that your video doesn’t rely on sound. This is because of the fact that most of the Facebook users watch videos on their mobile phones. And when they are surrounded by people, making them feel embarrassed in front of the public with video sounds is the last thing you want to do. So if you consider creating video ads for Facebook, just ensure that you get it optimized for silence.
Ending Note
With the aforementioned steps in hand, any beginner can be on their way to setting up a successful Facebook ad campaign. Certainly, you can leverage these tips to grow your newly-established business like never before.
