The internet is an endless minefield of competitors all vying for attention from prospective customers and clients – and the best way to get this attention is via the global search engines.
Without further ado, here’s 10 ways you can use SEO to harness Google’s attention and make sure your website features in those all-important top search results.
1. Consider featured snippets
When you Google something and wind up on a result page, generally the first thing on the screen is something called a Snippet. This literally does what it says on the tin, offering the searcher an extended preview of what they might find on that first site result – whether it’s instructions, tips or generic information.
2. Voice recognition and voice-driven searches
Our phones and smart devices are getting clever by the upgrade, with many now offering users a chance to search for anything they want – without having to tap a single button.
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