Consumers have far more intimate relationships with local small business owners. And the way they interact applies to this partnership. According to the latest survey, 60% of consumers choose to call small companies on the telephone.
Today, it's tenting to believe everything can be done online. After all, how much more interactive stuff can be if you can order the pizza emoji at Domino's and expect a hot tub to come in 30 minutes!
To this, I say hold on! Don’t assume that all customers adopt this technology – at least not exclusively. There are insightful disclosures for small business owners or Cloud Telephony For Startups Companies. Understanding how consumers want and who they trust will give their customers the best experience.
Step back, Google Research shows that 70% of mobile search engines explicitly call a company even with this whole technology at our fingertips. More seamless than ever is the consumer path, which crosses all media and communication networks along the purchasing road.
Best #3Way to Connect With Your Customer
1. CLICK TO CALL: Click to Call is typically a web to phone solution. It allows a website user to connect to you in real-time or, at least, by simply clicking a button, text, or picture on a web page (telephone number, "call now" etc).