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MVP vs Prototype Vs PoC: What’s the Best Approach to Measure Product/Market Fit?

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vignesh waran
MVP vs Prototype Vs PoC: What’s the Best Approach to Measure Product/Market Fit?

Launching a new product in the highly competitive market of today is really a big deal. It encompasses more than simply taking care of the quality and keeping the price just right. And, this is where the concept of product/market fit comes into the picture.

To offer a simple definition, product/market fit is the extent to which a product is able to satisfy the market demands. To explain it further, it is the analysis of whether the product slated to be launched has the ability to survive in the market, earn profits, and continue generating revenue.

Marc Andreessen, an American investor, and entrepreneur is credited to be the one who coined the term. He divided the life of a startup into two different stages, i.e. BPMF (Before Product/Market Fit) and APMF (After Product/Market Fit).

So, what are the ways to measure this product/market fit? What metrics have to be analyzed to understand if your product fits the market just right?

Basically, assessing a product can be done in three ways before launching it in the market, namely, MVP (Minimum Viable Product), Prototype, and PoC (Proof of Concept).

Read on to understand in each of these types in detail, their differences, and find out which one can be the best bet for assessing product/market fit. So, without further ado, let’s get on with it.

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vignesh waran
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