This blog post covers tips and tricks you can use to keep your messages out of spam folders.
How to Avoid Getting Your Messages Caught in the Spam Folder
One of the reasons that people choose SendGrid is that it allows users to reliably deliver content to their customer’s inboxes. However, the ability to get messages to where they need to be also relies on how well our HandySends customers set up and maintain their email lists.
This post will cover some of the ways you can avoid getting your message lost in the abyss of the spam folder. In particular, we’ll look at the following tips:
- Create your own email list
- Ask customers to double opt-in to your messages
- Warm up your IP
- Send valuable content
- Monitor results with SendGrid analytics
- Clean up your email list
- Avoid blacklists
Create your own email list
It is extremely important that you create your own targeted audiences for sending messages. Here are some things to avoid in order to not only make sure your messages are delivered, but that you aren’t blacklisted from sending as well. You will want to make sure that you avoid:
- Renting, purchasing, or co-registering an email from a third party
- Sharing or using a shared list with a partner
- Scraping emails—if you’re using a robot to collect emails, known as email harvesting, this practice puts you squarely into the spam camp. Don’t ever do it!
For more information on how to build your email list, check out SendGrid’s post on how to organically build your email list.
Confirm that your users want to opt-in to your messages
When people subscribe to your list, it is a good idea to have them follow a double opt-in process where the user confirms that he or she wants to subscribe before receiving messages. The double opt-in is typically handled from your side. If you are a non-programmer and want to add double opt-in functionality, there might be other ways to do this with widgets and other plug-ins. For example, WordPress provides a subscription widget that will integrate into your WordPress site (SendGrid Subscription Widget/).
Having subscribers use double opt-in shows that they have a genuine interest in your emails (which will keep your engagement and deliverability rates high).
Before You Send, Make Sure You Warm Up your IP
Warming up an IP address involves sending low volumes of email on your dedicated IP and then systematically increasing your email volume over a period of time. Doing so provides ISPs the opportunity to recognize, identify, and evaluate your sending practices before giving the green light to your entire email list. This process is included within SendGrid and you can utilize the IP warming feature before making your first send.
For more information on IP warming, visit our Warming Up an IP tutorial.
Make Sure Your Content is Valuable to your Customers
Make sure your content is relevant to your customers. Sending email that is irrelevant or sending too often may decrease the likelihood that your recipient will open or click your next email. And that all means a higher likelihood of landing in the dreaded spam folder.
Here are some helpful tips to ask yourself before sending your next email:
- Am I sharing new or urgent information with my recipients?
- When was the last time I sent an email about this topic? Is it too soon to send another update?
- Do all of my subscribers need to know this information or does only a segment of my list need to be updated?
- If I received this email would I find it valuable?
If you are working on a marketing campaign, you can also use SendGrid’s A/B testing feature to fine tune your email sending and see which email resonates better with your audience.
Monitor your email engagement metrics
SendGrid provides detailed analytics to help you track your campaigns and see how well your email campaigns are working. By reviewing how well your messages are performing, you can better tailor your email strategy to target more customers.
The following metrics are a good place to find information about how well your email campaign is working:
- Open rates
- Click-through rates
- Unsubscribe rates
Don’t panic if you start to notice negative trends, just be to sure to act quickly once you do. For example, if your open rates are starting to dip, review your subject lines and email frequency as those two variables are likely affecting this metric.
For more advanced metrics, check our 4 Important Email Metrics to Monitor blog post.
Regularly clean up your email list
Sometimes people won’t go through the extra step of unsubscribing from your email but they will not open them either. As your engagement rate lowers, your favorability among the ISPs also suffers and your messages then become more likely to end up in the spam folder.
Make sure that you are monitoring your lists and regularly removing unengaged users, bounced emails, and role email addresses. A smaller, engaged list of recipients is better than a larger one that remains disengaged from your messaging.
Avoid blacklists and monitor your reputation
Your email domain has a reputation associated with it and if it slips or you send an email to a spam trap email, you may find yourself on an email blacklist. We’ve covered most of the tasks above but to summarize, you can reduce the risk of ending up blacklisted by:
- Using confirmed opt-in or double opt-in
- Implementing a sunset policy to remove unengaged subscribers
- Using real-time address validation—if somebody enters in a false email (or even a typo) and you send email to that invalid email address, your sender score suffers.
For more information on blacklists, read Avoiding Blacklists: Best Practices For Reducing Your Risk of IP and Domain Blacklisting.
Takeaways
Email marketing is challenging because it’s not always easy to tell which message will resonate with your customers. By following the tips above, you can increase your engagement and keep your messages away from the spam folder.
Read SendGrid’s Top 10 Tips And Tricks to Stay Out Of The Spam Folder Guide for more tips and if you feel like your email deliverability could use some help, check out SendGrid’s email plans to see how we can help!
We will share the most effective and proven resolutions as to how you can improve your email list ad that too with an apt and accurate email list.What is most interesting is that every 6 months your email list will get curtailed and the data will change for various reasons yet the challenge remains to keep your email list updated:Want to know how to effectively use an Email list?Draft engaging email content – content that transmutes to leadsTry and segment your emailer list to look for the target audience who will contribute with passion.Ensure your email is updated regularly Understanding email engagement (the definition)Top effective ideas to improve email engagement What are email engagement metrics?Understanding Email Engagement:Email engagement Emaimeans having your receivers connected with apt and engaging content.
How do you define “achievement or accomplishment?”How will customer behavior towards your email add value to you (and them)?How Email metrics matter (such as read opens rate or click rate ) do they each need improvement?Are there any long-term influences for each email or chain emails Do keep the above questions in mind when creating your email campaign plan and the right strategy, Implement the Top 5 Guidelines for enhanced email engagement.Top 5 practical tips to boost sales & LeadsEmail engagement Stats shows a whopping 43.5% likes from Customers who have consented to receive email notifications, promotional emails and also updates from their chosen brands or trending brands.Yes, you read it just right?Viewers who voluntarily agreed to receive your email list show that they are ok to receive emails from you – but if you witness that they are talking on a different level or tone you must be careful that the trigger to change your email content is now.
The quite obvious reason might be your competition has got hold of them and are send ing better information and more presentable than what you are doing.It is imperative to feel that every email determines their engagement and thus the following 5 email engagement boosters are as under:Practice social identityShare insightful facts and not boring onesRejoice on their accomplishmentsShare target based recommendationsCreate emails that are informative and not just for promotionsWhat to keep in mind while drafting email: Is your email is secure and safe?
What should be my Plan B if my existing email does not work?Are you surprised to read the questions above which wriggles your mind all the time?
Well, these are important questions as it not only bothers the email aspiring companies but also those who are already into it.Sending emails to those who accepted to receive emails from you is not an effective strategy, all subscribers are smart people and remember they are been contacted by service vendors across the globe, so identify what these subscribers will be interested in?
For every email campaign, the answer to the above question must be ready in your mind and the same will show on your action that will follow.Will you send your email with a promotional offer or you want your first email to be plain and unpretentious.
Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.OCAnalytica will help you build a comprehensive plan for email marketing comprising of determining desired results, building email lists and creating content and design for those emails.
We will also provide audio and video content, tutorials and tips, brand and customer stories.Our team is skilled at providing best email marketing services to clients.
Email marketing helps you connect with your audience to promote your brand and increase sales.You should send your emails as a plain text every once in a while instead of always sending them in HTML format.
Do not use it too much though because then you may be seen as being too unprofessional.Not only should you provide your subscribers with an easy way to unsubscribe, but also you should ensure that it goes into effect immediately.
Receiving emails from you after they have unsubscribed will give recipients a negative impression about you, harming any future relationships with them.
You could provide this option to people who visit your website by creating a place where they could sign up if they want to get updates, and everyone will be happy.There are zombie email addresses, and people do sell them.
email marketing services in chennaiThe best content marketing company in Chennai, India has the aim to properly portray a business and let countless people take advantage of statistics about your running approaches.
DLK Technologies is a E-mail marketing company that lets you reach your customers via email without delay.
We provide our customers with direct electronic mail advertising services, from which the data concerning your companyFor any information about our email marketing services in chennaiVisit us: http://bestdigitalmarketingcompany.co.in/email-marketing-services-company-in-chennai.php Admission Office:Door No.
68 & 70, Ground Floor,No.
174, Raahat Plaza,Vadapalani, Chennai.Contact: 9751800789
Why Email Marketing is Important in 2019?
Today Some businesses have moved away from email because of its connotation with spam and the belief that people simply won’t engage with the content that you put in front of them.
However, well-executed email marketing offers some of the highest returns on ad spend.
Read about how email marketing is important in 2019 in this article.
