Learn and become capable to run different types of paid ad campaigns in search engines like Google and Bing and build your challenging career in SEM.
This Course lets you learn how to structure and manage PPC campaigns to increase the number of targeted visitors, display advertising, conversion optimization, web analytics, bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable Return on Investment (ROI). This PPC training also specializes you in streamlining different types of Google Ads (Search Ads, Local Search Ads, Display Ads, and Remarketing) and Social Media Advertising (LinkedIn Ads Facebook & Instagram Ads.).
Why this Course ?
You will learn How to :
- Strategize the role of Pay-Per-Click in the search marketing landscape
- Develop and implement PPC campaigns that increase high quality clicks with quality scores.
- Craft highly effective PPC ads that encourage click-throughs while consistent testing
- Develop a bid management strategy to maximise high quality visitors and minimise costs
- Set a budget for your ads on a given platform, such as Google or Bing, and then only pay for the clicks you receive.
- Measure Return on Investments (ROI), Conversion rate optimization (CRO) and Cost-Per-Lead (CPL)
- Create a low maintenance PPC campaign using automation
- Generate sales or leads using Google Adwords interface efficiently
- Identify, measure and act upon the KPIs that will help you boost your PPC performance.
Though this is an age of social media sites such as Facebook, Twitter, Instagram, you cannot belittle the importance of WordPress (WP) Yoast SEO plug-in to help your web pages rank high in the SERPs.
All sites and blogs, big or small, should be found on Google so that your business gets quality traffic, leads, and finally sales.
Search engines like Google rank your website depending on its speed and content and therefore, you should walk the extra mile to boost your site’s SEO so that it loads fast and operates seamlessly.
Yoast SEO boosts your website performance manifold.
As far as this plug-in is concerned, it has a powerful redirect option that helps website owners to create 301 redirects that are extremely beneficial for their business website or blog.
Yoast SEO also helps to identify changes in URL and generate auto-directs, thus doing away with any of the broken links on your website.
Originally Published at Yoast SEO Plugin
Know how to convert from GRE to GMAT.
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Corporate websites often find it difficult to integrate into the digital realm because of their difficulty in increasing traffic to their website.
In my previous posts, we have discussed the most popular Blue Ocean strategy examples, if you want some more information on other strategies, feel free to check out Eleken's blog.
On different social networks, creating a remarketing campaign has never been easier.
When creating a social media campaign, having a compelling headline is essential.
In the meantime, don't forget about email marketing campaigns.
Depending on whom you want to target, different social media can help you achieve your goals.
Welcome To Topyougoacademy.comDigital Marketing Training in Nigeria - Topyougoacademy.com Online Training Academy in NigeriaOnline Courses in NigeriaOnline Business Courses in NigeriaPhotography Training in NigeriaProfessional courses in NigeriaMaster Practical Skills in Nigeria TopYouGo Academy is a training institute offering practical training in Digital Marketing, Social Media, Information Technology(IT), Computing, Photography, Modelling & Business.
All our courses are aimed at improving practical skills, offering job-specific training and increasing employability.Nigeria is known for having one of the largest populations in Africa, and in 2020 we saw a drastic rise in learning across various parts of Nigeria.
Digital marketing encompasses many strategies that help create awareness and generate sales for businesses.
Digital marketing is one of the most sought-after courses people learn because many organizations or businesses need digital marketing to build an online presence hence the need for digital marketing experts or digital marketing strategies as the case may be.
Search Engine OptimizationThis is the process of improving the visibility of a website for relevant searches, this course is also in high demand because many businesses want to appear on the first page of Google and other search engines as this increases the chances of their business being seen by the large number of traffic which will be driven by the search engines.
Content MarketingContent marketing is a strategic form of marketing that involves the creation and sharing of online content (videos, text, podcast, graphics, and images) to stimulate interest in a product or a service.
Use site wide links to bring more visitors to an important page, for instance a page where they can order your product.
These links are usually located at the bottom of the webpage.
You can also use a menu style format to direct your visitors to other areas of your website.
Menus ought to be logically put together with a description for each page.Meta tags cannot be seen by your visitors, but search engines use them to determine what your website is about and how helpful your content is.
Don't be shy to add alternative tags for your pages, and don't use too many meta tags.
Certain HTML tags, such as bold and header tags, make content stand out.
