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Amazon's Bet On Ubiquity Over Brand Equity

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Matt Britton
Amazon's Bet On Ubiquity Over Brand Equity

If you try to order batteries over Alexa, it's going to sell you Amazon Basics batteries. It's not going to sell you Duracell or Energizer because they're betting that the ease and ubiquity of ordering without ever pulling a phone out of your pocket trumps the value of a multibillion dollar brand and you know what they may be right. I'd rather order from this device versus having to look up a brand, even having to pick up my phone.February 14, 2019

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Matt Britton
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