Social Media Analytics Market Research
The sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Social Media Analytics Market Research . The growth sectors of the Social Media Analytics Market Research are identified with precision for a better growth perspective.
Social Media analytics market is estimated to exhibit high growth potential during the forecast period owing to increasing popularity of data analytics and rapid growth in the use of smartphones and digital platforms. Major driving factor in the growth of social media analytics market is the increasing user base on social media platform. Increasing adoption of cloud services and solutions is another reason responsible for driving the growth of social media analytics market.
Social media analytics market has been segmented on the basis of type, deployment, organization size, application and vertical. The type segment is classified into solution and service segments. The service segment is further bifurcated into support and maintenance, consulting service, training and education. Social media analytics has become a necessity in order to improve operational performance and decision outcomes.
The organization size is classified into large enterprises and small and medium enterprises. Out of these, the small and medium enterprises is expected to grow at the highest CAGR owing to the rapid adoption of social media analytics services in small and medium enterprises. This is owing to the increasing adoption of cloud based solutions and services.
The major restraining factor in the growth of social media analytics market is the lack of skilled expertise. Complex analytical workflow is another restraining factor in the growth of social media analytics market. Complexities in workflow can be time consuming and can be a major factor causing hindrance in the growth of social media analytics market.
According to Market Research Future Analysis, social media analytics market has been valued at approx. USD 7 Billion by the end of forecast period with 28% of CAGR during forecast period 2017 to 2023
Market Research Future (MRFR) recognizes the following companies as the key players in the Social Media analytics market – SAS Institute (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems (U.S.), SAP SE (Germany), Salesforce.com (U.S), GoodData (U.S), HootSuite Media (U.S), Tableau Software (U.S), NetBase Solutions (U.S), among others.
Commenting on the report, an analyst from Market Research Future (MRFR)’s team said:
Social media analytics market can be segmented on the basis of type, deployment, organization size, application and vertical. The vertical segment is further bifurcated into BFSI, healthcare, education, media and entertainment, IT and telecommunication, retail and government. Social media analytics solutions and services are being rapidly adopted by many verticals in order to achieve customer satisfaction by gaining their behavioral patterns.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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Social Media Analytics Market Research ReportSocial Media Analysis refers to the process of gathering data from various websites, and blogs.
This data is analyzed in order to take business-related decisions.
This process involves all the software and analyzing tools used for analyzing the unstructured data found from various social media websites, for instance, Facebook and Twitter.Social Media Analytics enables the user to create unlimited real time reports measuring the performance of company’s profile on social media websites.
Also, it helps measure team performance, lets user share these customized reports with the team so their efficiency can be enhanced.Market InsightAccording to the report found on Wise Guy Reports (WGR), the global social media analytics market is set to reach higher dimensions, in terms of growth and volume during the forecast period (2017–2022).Drivers and RestraintsThe extraordinary evolution ranging from business intelligence (BI) techniques to advanced analytics techniques coupled with a humongous upsurge in the number of social media users have augmented the adoption of social media analytics worldwide.Moreover, elevated expenditure on analytics and a growing focus on competitive intelligence are other factors that are highly instrumental in the growth of the global social media analytics market.
Also, accelerated rate of adoption in small and medium enterprises (SMEs) combined with the increased cloud adoption portrays a positive outlook for the market in the foreseeable future.The major challenge that the market for social media analytics faces comes in the form of copious amount of unstructured data that are available on websites.
These are usually unmanageable by only one solution.Market SegmentationThe global market for social media analytics is segmented on the basis of deployment, component, application, and end-user.Deployment-wise, the market is segmented into on-premises and cloud.By component, the market is segmented into software, services, managed services, and professional services.By end-user, the market is segmented into banking, financial services, and insurance, retail and E-commerce, government and defense, competitive intelligence, telecommunications, and IT and others.More Information@ https://www.marketresearchfuture.com/reports/social-media-analytics-market-3259Competitive DashboardThe key players in the global market for social media analytics include International Unmetric Inc, Netbase Solutions, Inc., Cision US Inc., Adobe Systems Incorporated, Simply Measured Inc., Crimson Hexagon Inc, Sysomos, Hootsuite Media Inc., Meltwater, Germinait Solutions Private Limited, Salesforce, Oracle Corporation, Business Machines Corporation, Socialbakers, Spredfast, Inc., Sprinkler, Inc., GoodData Corporation, Simplify360, Inc., Brandwatch, Clarabridge, Inc, Digimind, SAS Institute Inc Lithium Technologies, Inc., Synthesio , and Tableau Software Inc and others.About Market Research Future:At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Reports (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research and Consulting Services.Contact:Market Research Future+1 646 845 9312Email: [email protected]
Social Media Analytics Market Research ReportThe sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Social Media Analytics Market Research Report.
The growth sectors of the Social Media Analytics Market Research Report are identified with precision for a better growth perspective.In this rapidly changing world of technology, social media analytics market is projected to show major growth prospects during the forecast period.
The continuous developments and increasing technological advancements are major factors leading to rapid adoption of social media analytics services.As compared to other regions, the social media analytics market in North America is expected to witness significant growth.
This is owing to the developed economies in that region.
In addition to this, the region also has a well-established infrastructure and allows high penetration of devices, while the developed economies in these regions is another reason for the growth of social media analytics market.The social media analytics market is growing rapidly over 28% of CAGR and is expected to reach at approx.
The application segment is further bifurcated into customer segmentation & targeting, multichannel campaign management, competitor bench marking, customer behavioral analysis, marketing measurement and others.
The Social Media Analytics Market research report provides the latest industry data, growth, key segments and future trends on the basis of the detailed study.
This market report also allows you to identify the future opportunity and growth rate of the leading segment based on regions and countries.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the social media analytics market include Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Brandwatch, Talkwalker, Digimind, Meltwater, SpreadFast, Cision, Simplify360, Hootsuite, Sprout Social, MetaQuotes Software, Socialbakers, Others.
This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Social Media Analytics Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/social-media-analytics-market/download-sampleMarket DynamicsThe market is primarily driven by growing usage of social media among people.
These have encouraged enterprises to adopt social media analytics solutions to understand users' needs and demand and the salability of their products.
Other driving factor is increasing demand from small and medium enterprises.
