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Be Our Guest: A Guide To Ecommerce Online Store Guest Checkout Best Practice!

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Kim Yazzi
Be Our Guest: A Guide To Ecommerce Online Store Guest Checkout Best Practice!

One-third of the world’s population, that’s around 2.21 billion people, will be buying the stuff online by 2021.

Ecommerce stores are leaving no stone unturned to impress the customers and make them purchase the products or services. Alas! The stores succeeded with the first step of engaging the users while browsing the offerings, but they fail at the time of checkout.

On average, 58.6% of the US shoppers abandon the cart at the time of checkout. When the reasons for abandonment are studied, it’s found that account creation kills the conversion. Around 23% of the users abandon the shopping cart if they are compelled to create an account.

Some of the stores are so determined with the membership model that they are ready to let the users move to the competitors but don’t allow the users to checkout without sign in.

Let’s face it: This needs to be changed because some users don’t want to create an account and just want to enable purchase. Stop forcing the users for account creation as the attempt of collecting users’ data may make you fail in bringing the leads down the sales funnel.

Read more:  Choose A Payment Gateway For Your E-Commerce Store?

The deal can be sealed and you can win the conversion from the users who are about to say NO through the guest checkout option. The leading businesses don’t refuse the users when they no longer want to create an account; instead, provide the guest checkout option. The businesses adapt to the various customers’ needs of the checkout to enable the sale.

 

Read More at Be Our Guest: A Guide To Ecommerce Online Store Guest Checkout Best Practice!

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Kim Yazzi
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