WordPress Landing Page : Every business nowadays thrives in a competitive environment. And to be successful, it is important to use new and modern marketing tools. Modern and effective marketing tools lead the business in a competitive environment. One such marketing tool is a landing page. From improving sales to attracting new customers, Landing Page does it all.
The businesses that are ruled under digital marketing surely need a landing page that brings visitors on after they click a link from an email, post, or ad.
The landing page serves as a medium to provide the user with important information to increase interest and awareness about products or services being offered. Therefore, a landing page serves many purposes and should be efficiently created.
Given below are the top tricks to build a successful WordPress Landing Page. Check out these tips and make your WordPress landing page a success-
Use Plugins
Using Plugins for optimizing coding is a great way to quickly build your WordPress landing page. The internet is loaded with a wide variety of free and premium landing page plugins that can be used to build your page. Use these plugins in combination with a collection of landing page templates to get you started. Each plugin adds a new feature to your landing page making it better. Few plugins that can be used to build your landing page are-
- Elementor Page Builder
- WordPress Landing Pages
- Parallax Gravity Landing Pages
It also suggested investing in premium features for plugins to get the most out of them. The free features are quite limited and thus premium plugin features are required.
Improve the Loading Speed of Your WordPress Landing Page
You shall be interested to know that a visitor tends to leave the page in less than 5 seconds. So, in order to ensure that the visitor sees your offers and features, it is important to improve the loading speed of your landing page.
Given below are the things you must check to make your landing page successful.
- Your landing page must include a minimum amount of heavy elements and graphics.
- You must always check the loading time and weight of the page with the help of special services.
- You should always edit the width and height of images in the graphics editors.
- Make sure you compress images before uploading to a page.
Focus on Responsive
There were times when paying attention to just the design and functionality was enough. Today a landing page must be fully responsive in order to interest potential customers. A completely responsive landing page is displayed properly on the computer or laptop screen. It is really convenient for users and the content can be clearly represented to them.
Include Visual Elements
Visual elements are important for a landing page. People are not interested in a landing page that only contains text. Such pages are generally non-performing as they do not target a point of interest and even can be time consuming. When you include visual elements in the page, it helps break the monotony of text. Visual elements attract the audience and get them interested in your landing page content.
Videos or photos can really add to the beauty of your landing page. Videos and photos are even more engaging for the audience. Choose something that works well for your campaign. Also, the photo or video should be relevant to the landing page.
Visual elements enhance your landing page and make it more appealing when it comes to the products. On the other hand, videos can take your landing pages to another level. Not only are videos extremely engaging but also catch your audience’s attention immediately. Basically, you add a point of interest to your page by including visual elements in it.
Use SEO Adaptive Designs
It is quite clear now that landing pages are an effective online marketing tool. It is great for attracting potential customers. Other than this, landing pages can be used to improve SEO.
Try and use a clean design, minimal layout along with a scroll motion slider on a landing page with valid XHTML + CSS to create an SEO-adaptive design.
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You might assume a inexpensive host is poor to an expensive host, but there are in fact several less expensive web hosts available which are high quality.
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One way to find out if a particular web hosting company has a terrible reputation is to read reviews and opinions from those that have used the service you are considering.
Many will provide an overall money-back guarantee in case you're not content with their service.
Just ensure you take your time when selecting the hosting package and do not simply register with the very first company that you find, since there are a number of low excellent web hosts.
Cleaning Up a Negative SEO Attacks with Real Info PointIf you are blogging for a while you must have heard about Negative SEO Attacks, right?SEO stands for Search Engine Optimization that helps your website to rank better in the Google SERP.But what about Negative SEO Attacks, have you ever heard of negative SEO?No!Not an issue.In this post, I will be sharing some practical tips to protect your site from negative SEO along with what is negative SEO and why you should take care of that.Let’s dive in.What is Negative SEO?As the name specifies, Negative SEO Attacks simply means lower down the rankings of your competitors in the search engines or making any harm to their sites by using the Black hat or unethical techniques.It may involveWebsite HackingPlagiarism (Duplicate Content)Spamming (One can make spam links to your website)Backlinks destruction, or evenMisrepresenting your reputation onlineAll and all, Negative SEO Attacks can ruin your online career.So, one should take care of that to protect your site from being hit by hackers and negative SEO.Actionable Tips to Protect Your Site from Negative SEO AttacksUse Google Webmaster ToolsThe very first thing you can do to protect your site from negative SEO set up email alerts with Google Webmaster tools.This way you will get emails from Google itself, whenever your site gets attacked by any malware activities.Moreover, you will be notified of the indexing problem, server connectivity issues, and Google penalties.So start with connecting your website with Google Webmaster tools and enable email notifications.Audit Backlinks ProfileThis is a very important aspect of protecting your website from negative SEO.Backlinks are the links pointing towards your site.
Linking could be direct to your domain or any Individual web page of your site.A huge number of backlinks are made on a daily basis, and one can perform negative SEO on your website by making spam links to your website.So, it’s very important to analyze your site backlinks profile.How many backlinks it has, what are the referring domains, their spam score, and all?You can use some of the most popular SEO tools like Ahrefs, SEMrush, Ubersuggest, etc.
to audit your site backlinks profile.Best Backlinks ProtectionYou know backlinks from high authority sites are very crucial for your website.
And that’s the reason spammers try to remove these backlinks first by sending mails to the webmasters of these websites.So, you should make a separate list of the best backlinks of your website and keep tracking those whether they are active or lost.Important Tip: You must use your professional email address while you contact webmasters as this confirms that you are an authorized person of that website.By doing so, it would likely be difficult for spammers to contact webmasters in the future.Implement Website SecurityPrevention is better than a cure.So it’s better to implement the web site security to prevent your site from hackers and spammers.What you can do to embed security to your website.Choose a strong password to loginUse any plugin for 2-factor authenticationTake backups of all your site files regularlyInstall antivirus to prevent malware activitiesTrack Social Media PlatformsYou also need to monitor social media platforms whether any fake profile exists with your name or your company name.Social media is on the boom from the last few years and that’s why spammer are more active on these platforms that lead to fraudulent activities.So, you must check for fake profiles and try to remove them by marking them as spam.You can also use some automation tools like Mention to make your job easier.Remove Fake ReviewsNext, you can check for if someone is doing the fake reviews on your business profile.It will not only harm your business brand value but also your personal brand value.If you found so without any genuine reason, then surely that person doesn’t like you and want to damage your reputation online.So, it’s your job to find out these types of people as soon as possible and get rid of them.Fortunately, Google My Business allows you to do so!Remove PlagiarismPlagiarism is again a big threat to your website rankings.
A lot of content is copied intentionally or unintentionally which results in duplicate content on the web.Google penalized these sites having duplicate content that leads to a loss in rankingsSo it’s better to keep tracking your top articles for plagiarism with the help of some plagiarism checker tools like Duplichecker, Grammarly, Copyscape, etc.Analyze Website SpeedYou can also monitor your website speed and if you find something suspicious contact your hosting provider immediately.If you feel very high loading speed or very low all of a sudden, it could be because of hackers or spammer that may put your server down.So keep an eye on your site speed regularly.You can take advantage of some tools like GTmetrix, Pingdom, Google PageSpeed Insights, etc.Look After Your Own SEO StrategiesThe next thing you can consider to protect your website from negative SEO is to look into your own SEO strategies.This may sound silly, but you never know which strategy of your affecting your website rankings.Here is a checklist you can perform to get rid of negative SEO.Check whether you have any link to the penalized sitesDon’t do low-quality guest postingNever buy backlinksUse “nofollow”, “dofollow” attributes properlyUse the target tag appropriatelyHandle Online Criticism CarefullyLast but not least is to handle criticism in the right way.You may come across some situations where you have to face criticism as well.You never know who is a spammer and what his motive behind the criticism.
It could be because they want to –Show you downMake fun of youTake RevengeOutrank you in any way, and so on.So, you should be prepared for that and you should handle the criticism in the right way.Remember, you are here to do business, not to make grudges.ConclusionI have shared an overview of what negative SEO is all about and how it can damage your website.Most importantly, I have also shared some actionable tips that can prevent your website from negative SEO.So, if you don’t want to see you’re all hard work go in vain, start implementing these tips to protect your website from hackers and negative SEO.Still have any question or feedback, please do comment below, we’ll be happy to help you.
Facebook Twitter Google+ Pinterest LinkedInThe latest prevailing trend in digital world is that either website needs to have a blog or they are posting blogs on various guest posting and mini-blog websites.
Did you know, your website speed will not only give a good user experience but also it will help in your site search engine optimization (SEO)?
So, in this article I will focus on how to optimize your website speed and take your site to the next level.
https://realinfopoint.com/how-creating-a-blog-is-going-to-change-your-business-strategies/ Creating a blog definitely can boost your business to a great extent.
Reflecting what your brand is all about and changing your business strategies is all you can expect with the creation of your blog.
Posting content on the guest website is an effective way to promote your profession.
It is a powerful link-building method when you use it correctly.
If you are a freelance writer, then you can choose the top Guest Post Website Australia.
