JUNE 08, 2020: Market insights:
The online advertising sector in India has been flourishing, lately, owing to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are - social media, search, display, video, and classifieds. As of 2017, majority of the online advertising activities were done through social media (~28%). The online advertising market in India is expected to expand at a compound annual growth rate (CAGR) of ~34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023. The proliferation of video content, transformation in payment mechanism, and voice-based interactions are expected to help in further growth of this market.
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Industry-wise digital advertising segment insights:
Based on the amount spent by different market players operating in various industries in India, it is observed that all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods (FMCG), banking, financial services and insurance (BFSI), automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.
Key growth drivers of the market:
- Government initiatives like 'Digital India', has led to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace.
- In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital video has increased from ~48% in 2016 to ~55% in 2017, which implies a positive impact on spending on video advertisements.
Key deterrents to the growth of the market:
- Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital video businesses in India face problems due to the high input costs, thus hampering the growth of online advertising in the country.
- In India, digital content is mostly delivered in English, and does not appeal to a considerable section of the society, which seeks vernacular content. This acts as a deterrent to the growth of digital media as an advertising platform in comparison to TV or radio.
Companies covered:
- Adglobal360 India Private Limited
- DDB Mudra Private Limited
- Grey Worldwide (India) Private Limited
- Interactive Avenues Marketing Solutions Private Limited
- Komli Media India Private Limited
- Madison Communications Private limited
- McCann Erickson India Private Limited
- Ozone Media Solutions Private Limited
- Pinstorm Technologies Private Limited
- SVG Media Private Limited
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Table of Contents
Chapter 1: Executive summary
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. India online advertising market - definition
3.2. India advertising market - classification
Chapter 4: Online advertising market in India
4.1. Market overview
4.2. Market size and growth forecast - value-wise (2017-2023e)
4.3. Porter’s five forces analysis
Chapter 5: Online advertising market in India segmentation
5.1. Type-wise segmentation (percentage split) [2017]
- Social media
- Search
- Display
- Video
- Classified
5.2. Industry-wise digital advertising spends (percentage split) [2017]
- E-commerce
- FMCG
- Telecom
- BFSI
- Consumer durables
- Automotive
- Others
5.3. Media-wise digital advertising spends across industry verticals (2017)
- Display
- Video
- Search
- Classified
- Social media
Cotinued……………..
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JULY 20, 2020: The U.S.
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Increasing attraction of video-based content among consumers across over-the-top space will escalate business growth in the coming years.
The factor such as lack of skills to measure campaign success will restrain industry growth.
To Request A Sample Copy Of This Report @: https://www.radiantinsights.com/research/influencer-marketing-platform-market/request-sampleRising demand for machine learning, big data analytics , and artificial intelligence (AI) will create new opportunities for manufacturers of this marketing platform solution.
These virtual solutions offer advanced results in comparison to human influencers based on brand collaboration and past performance.
The segment is expected to gain momentum owing to increasing demand from industries to team up with influencers to boost their digital advertising crusades.Based on organization size, the industry is categorized into small and medium enterprises (SMEs) and large enterprises.
The fashion & lifestyle segment is expected to account for the largest revenue share owing to rising number of millennial on social media for promoting agencies and brands.Geographically, the industry is categorized into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
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