Emergence of social media platform as an entertainment, information sharing, and marketing tool has led to the integration of advanced technologies such as Artificial Intelligence and Machine Learning to scrutinize the use of social media platforms. Additionally, adoption of Natural Language processing has helped in understanding different consumer prospective, thereby helping in pitching appropriate marketing material to consumers. The global AI in social media market is anticipated to propel at a growth rate of 20% (approx.) during forecast period.
North America dominated the global AI in social media market owing to high penetration of advanced tools and prominent presence of technology providers. Asia Pacific is anticipated to be the most lucrative market owing to expanding social media platform user base and adoption of social media platforms for marketing campaigns. Major players operating in the global AI in Social Media market include Google LLC, Microsoft Corporation, Facebook, Inc., Amazon Web Services, Inc., IBM Corporation, Adobe Systems Incorporated, Salesforce.com Inc., Baidu Inc., Snap Inc., Clarabridge Inc., HootSuite Media Inc., Meltwater News US Inc., Crimson Hexagon Inc., and Sprout Social Inc.
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The report titled “AI in Social Media Market – Global Market Share, Trends, Analysis and Forecasts, 2020-2030” offers market estimates for a period 2018 to 2030, wherein 2018 is historic period, 2019 is the base year, and 2020 to 2030 is forecast period. Additionally, the study takes into consideration the competitive landscape, wherein the report would provide company overview and market outlook for leading players in the global AI in social media market. Furthermore, the report would reflect on the key developments, global & regional sales network, business strategies, security & exchange overview, research & development activities, production facilities, product portfolio, employee strength, and key executive, for all the players considered under the scope of study. For instance, Google reported revenues of US$ 109,652 Million in 2017 and the segment and geographic analysis of the company indicates that Google advertising business segment is the dominating segment of the company, with the United States being the major revenue generating country.
The AI in social media market study is segmented based on technology, component, application, enterprise size, end use industry, and geography. Based on technology, global AI in social media market is segmented into Machine Learning & Deep Learning, and Natural Language Processing (NLP). Based on component the market is segmented into software, and services (managed services, and professional services). Based on application, global AI in social media market is segmented into sales and marketing, customer experience management, and predictive risk assessment. The predictive risk assessment applications are further sub-segmented into competitive intelligence, fraud detection & prevention, compliance, and public safety & law enforcement. Based on enterprise size, the market is segmented into large enterprise, and small and medium enterprise. Based on end use industry, global AI in social media market is segmented into IT & telecommunication, BFSI, retail & e-commerce, energy & utility, and others. Based on geography, the market is segmented into North America, South America, Europe, Asia Pacific, and Middle East & Africa.
Additionally, the study provides in-depth analysis of individual company considered under the scope of study with a focus on all operating business segment, and would identify the segment of the company focusing on AI for social media. Further, market share of company in the global AI in social media market would also be calculated. For instance, Google operates through two business segments namely Google advertising and others. Moreover, Google advertising segment of the company deals with AI for social media, with a revenue contribution of US$ 67,390 Million.
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The report study takes into consideration the key competitive information such as business strategy, product portfolio, key development, SWOT analysis, and research and development focus of all the companies developing AI for social media. Furthermore, the global AI in social media market study would take into consideration the participants engaged throughout the ecosystem of the market, along with their contribution. Product portfolio would focus on different products developed by the company. Similarly, the recent development section would focus on the latest developments of company such as strategic alliances and partnerships, merger and acquisition, new product launched and geographic expansion in the global AI in social media market. For instance, Google invested US$ 16,625 Million in 2017 for research and development in areas of strategic focus such as advertising, cloud, machine learning, search, and products and services.
