Source: white label ppc agency
Pay-Per-Click is a powerful digital marketing tool that enables businesses to expand their reach, boost brand awareness, and drive instant traffic. On average, businesses that use PPC advertising yield $3 in revenues for every $1.60 spent. Around 45% of small businesses are already investing in PPC to grow their operations and increase ROI. And the number is growing at a rapid pace.
But is your digital marketing agency buckled up to meet the demand for effective PPC management? If no, white label PPC is the way to go.
What is White Label PPC Management?
The concept of white label PPC management is you hire a third-party agency for reliable PPC services. You can then resell these services to your clients under your brand. White label PPC is right for your agency if you:
- do not provide pay-per-click advertising as a part of your service portfolio
- lack expertise and knowledge in PPC management
- are unable to service all your clients with effective PPC services
When you outsource to a white label PPC management company, they do the grunt work and you reap the profits. This way, you can cut down your overhead costs significantly while still provide high-quality PPC results to your clients.
Why Should You Outsource to a White Label PPC Agency?
Pay per click advertising plays an integral role in determining your digital marketing success. It delivers instant and measurable results. And that is why marketers love it. But let’s face it – PPC is a complex process and mastering the tricks to trade is not easy. For any small or mid-sized Internet marketing agency, doing all the PPC on your own may be one of the biggest impediments to scaling up your business.
Is it better to outsource white label PPC management rather? Yes.
Find out the top reasons why white label PPC outsourcing is worth your investments:
i. Focus more time on growing your digital marketing agency; they do all the PPC work and you can utilize the time for better client management
ii. Harness the knowledge, skills, and resources of the white label PPC agency to establish your brand authority
iii. Your clients’ PPC campaigns will be managed by experts. So, you do not have to worry about hiring and training new talent, or brainstorming strategies that work
iv. Grow your agency and get more clients by serving high-quality, ROI-driven PPC services on their plates
v. By outsourcing, you do not need to recruit a full-time in-house team and continue paying them fully even when there is no campaign in hand. There are no setup costs involved
The above-mentioned reasons are worthwhile enough to consider outsourcing white label PPC management service.
White Label PPC Outsourcing vs. Hiring an In-House Team
Thinking why you should outsource when you can have better control with an in-house team? Discussed here are the pros and cons of both to help you make an informed decision:
| In-House PPC Team | White Label PPC Outsourcing |
| Pros:
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Pros:
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| Cons:
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Cons:
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Based on the above chart, it can be clearly stated that hiring white label PPC services ensure more value and cost savings than recruiting an in-house PPC team.
One of the biggest factors that make white-label stand out over an in-house team is the variable costs. Recruiting a full-time PPC team means monthly salary costs, Worker’s Compensation, health insurance, retirement benefits, and other expenses irrespective of how many projects you have in hands. With a white label agency, the cost may vary depending on your needs. As you get more clients and scale up your business, your costs rise. If you have fewer clients on your books, you can limit outsourcing white label services and reduce your cost.
So, you are more flexible working in a white label outsourcing model.
White Label PPC Pricing Plans
Different white label PPC agencies have different pricing plans. Here we have outlined the most popularly used ones you may come across:
Fixed Monthly Fee
The fixed monthly-retainer fee is most common because it is simple and unambiguous. Best white label PPC firm charges a fixed price up to a certain cap in your total advertising spend. For instance, “we charge $1500 per month for ad spends up to $7,000” or “we will charge you 20% of your client’s total ad spend in a month.”
Hourly Fee
For smaller projects, you can opt for hourly rates. Here, the white label PPC company will charge you a fixed rate per hour. You will be charged based on the total number of hours worked. For instance, if the hourly rate is $80 and the number of hours is 168; you have to pay $13,440 to the agency.
However, a disadvantage here is lack of transparency. How would you track for how many hours the team is working? This is a big challenge unless you hire an agency that is most trustworthy and maintains clarity regarding their scope of operations.
Hybrid Pricing
Some white label PPC agencies also follow a hybrid pricing model that may combine a percentage of the ad spend and fixed fee. The ad percentage will grow as the fixed fee continues to grow. Another hybrid approach is where PPC ad management is combined with other Internet marketing services such as SEO. This bundle deal can ensure good value and may be cost-effective too.
How Much will White Label PPC Management Cost?
A common question that many digital marketing agencies ask is – “How much will white label Adwords management cost?” “Can I earn a profit using this model?”
How much profit you can make from white label outsourcing will depend on two factors – (i) how many clients you have onboard and (ii) how much you are charging your clients for comprehensive PPC services?
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