Having a strong digital footprint is vital for a brand to be successful in this world of the Internet. Therefore when mapping out your marketing strategy, it is crucial to include a robust digital marketing strategy. Without having it in place, acquiring new customers, increasing brand visibility, and creating impactful profit-generating opportunities probably won’t be possible.
The 5 crucial digital marketing components that you should consider are:
- Smartphone consideration
- Organic Search
- Social Media Marketing
- Content Marketing
- Nurturing Leads and Email Marketing
Combining all these components will make up a united digital marketing strategy. Now, how you specify these components have a direct connection on a successful campaign.
1. Smartphone Considerations
90% of customer transactions start on one device and end on another. Smartphones and tablets sales grossly outnumbered computer sales in 2014 and are continuing to do so. Learning the possibilities of mobile and marketing to those consumers is vital in this digital world. Therefore all the aspects of your digital marketing campaign must reflect smartphone considerations.
2. Organic Search
Users obtain the required information through various online methods, where the search engine results remain the most popular. Therefore the first and most crucial step of getting your site in front of your target audience is to optimize your website correctly. This will help the search engine in identifying what your website is about and how it is relevant to what the audience is searching for. Executing a solid organic search strategy will boost your site’s visibility within the search engines and help in driving more organic traffic which will ultimately increase your potential for many positive opportunities.
3. Content Marketing
Content has become the king in a digital marketing strategy. Having a blog section within your website and utilizing it to provide fresh, valuable and relevant content to the visitors is a great way to drive traffic. It will result in increased visitors and better user engagement, which will together boost conversions. Publishing unique, interesting and informative content on your website frequently will help in establishing the brand authority. With the help of proper content marketing strategies, you can establish yourself as a leader in your industry or niche.
4. Social Media Marketing
Social Media Marketing is a truly effective means of building and increasing your brand’s online presence across the Internet. It is a potent tool to share information and distribute content about your products or services. Utilizing multiple social media platforms like Facebook, Instagram, Twitter, and LinkedIn will help in creating new opportunities for interacting and connecting with your potential leads and clients. Social media also acts as a great platform to showcase your customer service. The more you engage with the audience, the more they get to see the human side of your brand which will help them to feel connected with you. There are a variety of interactive tools available on social media platforms such as polls, stories, live, Q&A, etc.
5. Nurturing Leads and Email Marketing
According to reports, only 1–3% of site visitors make a purchase decision the first time they land on a website. So when your digital marketing campaign is navigating qualified traffic to your site, what are you going to do with the remaining 97% of visitors who didn’t purchase the first time they came to your website? This is where a strategic email marketing campaign comes into play. It will help in maximizing your ROI. As observed, more than 65% of visitors are likely to buy in connection with a well-calculated email marketing campaign.
Also, keep in mind that 90% of the emails today are opened in mobile, so make sure that all your email marketing efforts are mobile-friendly.
So these were the five crucial components of digital marketing that you should consider. Let us know how these strategies work out for your business in the comments below.
Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketing, SEO, SMO, PPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.
SOURCE : 5 Crucial Digital Marketing Components To Consider, Tireless IT Services
Content Marketing is a much broader field than you may think and it can significantly leverage your email marketing campaigns.
The primary intention behind content marketing is to distribute relevant to interested people and turn them into customers.
In this article, we will discuss how your content strategy can help you earn more email subscribers.A Case Study Might HelpSuppose if you are an employee in a company and you are exhausted after working years under your employer.
Once you design a strategy for your content, you will be motivated enough to take practical actions to start your work.By doing case studies and learning from others can help you a lot in creating an outstanding marketing strategy for your business without many failures.Does It Really Affect Email Subscriptions?There are a plethora of ways to improve your email marketing campaign, be it blogs, videos, social media posts, search ads, and many more.
However, email marketing is different from any of these ways as an email is a personalized way of introducing yourself rather than publicly sharing information.When you begin a business, it can be hard for you to grow the email subscription list enough to share all of your content.
So in the initial stages of your business, you would like to invest more in blogs, articles, and video sharing sites such as YouTube or social media.You can also run ads for sharing your content if some specific posts perform really well and engage your audience on a large scale.
Because you want to be an ace at content creation, I suggest you walk you through the steps to create quality content.What is content creation in marketing?Content creation is a strategic approach that aims to create and distribute content that is consistent and relevant to your industry to attract and retain a well-defined audience and ultimately, generate new customers.
For social networks, you need attractive visuals and content adapted to each media used (Facebook, Twitter, Instagram, LinkedIn, Wechat, Pinterest…).
SEO reasons with a precise content strategy, which requires regular publication of articles with carefully selected keywords and a certain number of words.Also, a good ERP strategy requires content that really interests the reader and not just company news with simple press releases.
)Why will content creation boost your visibility?The golden age of SEO allowed consultants to post thousands of links pointing to your website on forums and directories.
You will be able to share your content on social networks, through your campaigns on different levers that will attract more Internet users to your page.
You simply must not forget to find solutions to be able to convert your visitors into prospects by offering downloadable content on your website.How to create content regularly?Creating content takes creativity, which is not given to everyone, but with a little effort and organization it is possible to do great things.
"It is an essential showcasing approach zeroed in on making and conveying significant, applicable and predictable substance to draw in and hold an unmistakably characterized crowd and eventually to drive beneficial client activity".To be substantially more clear, It is an unadulterated technique that points on building a solid relationship with your intended interest group.
However, consider how well you can make them join your email list.
There lies the underlying achievement.Substance ought to have been poured in with expressions of support, confidence, benevolence and accessibility.
It should bait them such that they ought to be anxious to impart it to their companions.This is particularly an advertising methodology that is proposed to make, distribute constantly content online to pull in and producing leads.There are three phases of your substance getting advertised to our crowd,STAGE 1 – AWARENESS STAGE CONTENTSTAGE 2 – CONSIDERATION STAGE CONTENTSTAGE 3 – DECISION STAGE CONTENT STAGE 1 The principal stage most likely every purchaser would need to run over with no aversion is "Mindfulness".
Be that as it may, as advertisers, you and I have a few goals.
We need to set out open doors of telling individuals us.In the wake of becoming more acquainted with our image through the substance we advertised, it's dependent upon them if they would show interest.
Content is one kind of art of digital marketing.
This marketing technique has a great impact on Audience engagement and ranking factor in SERP.
It is seen that most of the people don't have the proper knowledge of content marketing.
Because of this the audience or engagement can't reach up to the expectation.
QuantaGeeks Technologies is sharing with you top content marketing strategies to help you.
For proper guidance you can visit our page or drop a mail for experts' guidance.Link: http://quantageeks.in/
