So, how do you go about making sure that your website and your blogs can be found by a search engine Digital Marketing Fitness when someone types in a keyword? Let me backtrack a little bit for a moment. It used to be really easy. Several years ago, as search engines were still evolving, marketers discovered it was easy to manipulate their SERP, search engine results page, and force their website or blogs to rank higher on a list of sites brought up by a keyword search.
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