As technology has been evolved, both opportunities and challenges for businesses have been increased. When comes to the retail industry, poising both in-store and online sales has become a crucial task in enhancing the business value.
Today, from store locating to product comparison, from products booking to payment, people have found mobile is the best option. Mobile is major point of sale. As you know, people don’t have time to buy your products by the visiting department stores.
People always love to do smart works. They like to make a big purchase in short time and at a high speed, whether while waiting at the clinic or outside their kid’s school. If you make your customers’ shopping experience easy, they can be happy; otherwise they may choose your competitors.
It is a fact that retail companies those utilize the power of mobile technology are far ahead than their competitors. It doesn’t mean their competitors are not serving their customers with mobile technology, but they adapted mobile operating systems very late.
Today mobile technology is not only limited to compare products and make purchases, it has gone a long way. Even healthcare centers, real estate companies and other small businesses are also using the digital technology, i.e. with the mobile devices.
The best example is a mobile payment system ‘Google Wallet’, while an ultimate revenue generating tool for the retail business is mobile app. And, most of the brick-and-mortar retailers are also using mobile technology to have better customer engagement. Thankfully, supply chain has become simple and hassle with the internet access and mobile technology.
