First we want to regulate the primary audience, the major goals and the primary prioritization of those channels. Secondly, for the non-conflicts elements we need to enhance those channels. So this could be the page title for the SEO if it doesn’t have flawless match always with the headline but it’s not a real problem. If it is not a nearby match also then it will be problem.
Read more - http://5ines.com/blog/writing-headlines-that-serve-seo-social-media-and-website-visitors-all-together/