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Influencer marketing

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Robert 1999

https://purplez.com/social-media-management/

Essentially, marketing is all about influence, so influencer marketing is becoming a sure-fire strategy for businesses to get the edge on the competition.

It’s a fairly new concept in marketing. While word-of-mouth marketing and the idea of influencers has been around for some time, in the online context, this new concept works with industry leaders who can help your business through social media.

The first question most people as is (what is influencer marketing?), the answer is it’s, like we said above, something like word-of-mouth marketing, except this time your product or service is mentioned by a celebrity or industry influencer (hence the name). It’s like Elon Musk tweeting about this event he attended where he loved the idea of a new car engine design a rookie engineer brought to him.

He didn’t officially endorse the new design, but suddenly, all of Musk’s followers, including lots of big names, are thinking about the engineer and his design. His brand value has suddenly grown hundreds of times. Where nobody had heard of him yesterday, today everyone is following him on Instagram because Elon Musk just made him a star.

That’s the power of influencer marketing.

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Robert 1999
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