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3 Effective Hacks To Plan Digital COVID19 Recovery

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Shanky Gupta
3 Effective Hacks To Plan Digital COVID19 Recovery

We all know how severely Coronavirus has affected businesses all across the globe. While there are businesses still strangled in the tough times, you can make the smart move by investing in the right business strategy. For all those who are unable to get back on track, we have a recovery plan. Digital platforms are a great way to get your business back in action. Here we have listed 3 super effective hacks that will help you plan the COVID19 business recovery road. Let’s read out the details.

Improve The Site Experience

Good site experience is a must to engage users with the brand. Wondering, how? We’ll explain. Providing mobile-first experience is no longer an option for brands anymore. The AMP optimized site will always load better and benefit the users. We all know slow loading sites are a big no-no from SEO point-of-view. Do you know with each second of load time, the bounce rate increases exponentially? People like things that are easy to access, so working in the load time is a must form a business point.

Another thing you need to focus on is the emails. In these times of crisis, email marketing has turned out to be really engaging. So, what you need to do is to make sure that your site allows the users to join the email list without any hassle. Also, make sure you keep on engaging with them on a regular basis, it will definitely help in more conversions.

Address Current Customers

Well, if you are on with the COVID19 recovery mode, then you have to focus on the current customers first. Understand that they are the main source of your online strength. So, analyze their issues and try to create an action plan accordingly. What you can do is to maintain a presence dialogue using the paid, social, and organic. If you are looking for an easy and effective way to interact with the audiences, then social media is the best way to do so. You can make use of regular surveys, contests, and sharing practical tips.

In this situation, focusing on the content is really vital. So, it is best to curate content that helps to deliver your brand’s message and allow you to communicate with the customers on a regular basis.

Make The Most Of Paid Media

With the outlash of the Coronavirus pandemic in the global market, several businesses have opted out of paid marketing campaigns. While there are many businesses taking a step back, you can make the most use of this time. Nowadays, paid media channels that come with control levers. What you can do is to create a full-fledged programmatic plan that includes paid channels. Attract your users with discounts and free trials. Doing this will surely help you improve your business growth and stand out from your competitors.

Final Words

There is no denying the fact that COVID19 has affected businesses in a number of ways, but this shall pass soon. Like any other economic crisis, the effect of this pandemic will pass on. We advise you to get started with the digital COVID19 recovery plan and make the most of this time.

 

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Shanky Gupta
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