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Reconstructing Supply Chain Strategies Amidst COVID-19

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Nitin Lahoti
Reconstructing Supply Chain Strategies Amidst COVID-19

COVID-19 has changed the way we look at the world. With this ongoing pandemic, companies in the transportation and logistics sector experienced a great set back. To cope with this pandemic, global suppliers and distributors had to rethink their supply chain strategies.

Companies have been frantically seeking modified versions of supply chain strategies to cope with this pandemic. Global suppliers and distributors located in the US, China, and the entire continent of Europe are enforcing technological methods for sourcing, delivery, shipment, and restocking their stores.

Various changes in the supply chain strategy instilled distinct and alarming distress amongst suppliers. The question that suppliers feared the most was, “will there be a recovery of inventories soon”?

Companies started to focus on introducing augmented strategies to tackle the current situation. Before discussing the implementation of augmented strategies, let’s see how COVID-19 disrupted the demand-supply shock in the supply chain market.

Demand Surge Followed by Supply Shock

The first wave of demand surge occurred in regions of China’s domestic market. A rise in demand for pharmaceuticals, medical, food, and sanitation products, and the supply sourcing hiked to 250% during the initial stage of the pandemic. Slowly this demand surge spread to other parts of Asia, the USA, and Europe. As nations started imposing lockdowns, customers started panic-hoarding causing a ‘systemic demand shock.’ Since transportation and shipment faced restrictions, delays in delivery resulted in a shortage in supply from companies as well as manufacturing warehouses to store shelves. This disruption in demand surge was followed by the supply shock.

With the fragility in the supply chain being exposed during the demand surge, companies struggled to meet daily increases in demand. This struggle ensued companies to carry out manufacturing and production with limited resources in a short period. While few companies reduced the variations of similar products to adjust optimum supply, other industries faced distinct problems to keep up with the sales. Companies began to engage in implementing resilient supply chain strategies to cope with this inevitable supply shock. These strategies cum solutions progressed into the aftermath of demand-supply shocks, felt at all levels of the supply chain.

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Nitin Lahoti
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