Picture this out: you have a friendly website with all the appealing content on its pages, but you are not getting the traffic and engagement you want. With the ever-changing algorithm of Google, it’s not enough to have great content and an attractive website; you have to put in the work to make it search engine friendly with SEO tactics. With a Toronto SEO agency, they share the same visions and goals as your organization.
Here are the things you should expect from an SEO agency
1. Transparency and Open Communication
First of all, the SEO agency you choose to work with should be transparent. You should know what they are working with all the time and why. They shouldn’t have secrets or not be able to explain how they’re attempting to capture more organic traffic for your site. Ask for an Annual SEO Account Plan that lays out the tasks completed each month/quarter at the beginning of your SEO engagement. Make sure that it changes anytime due to algorithm changes or specific content needs. You can also request that they provide a list of all tasks completed each month in your monthly report.
2. Barrier Analysis
An agency should comb through your site to ensure there aren’t any technical barriers that would stop the search engines from being able to properly index your website at the beginning of any SEO engagement. The barriers can include everything from content issues and inadequate meta tags to improperly optimized images and missing sitemaps.
3. Establish Goals
The SEO agency should start by gathering as much information as possible before setting up clear SEO goals for your site. They do an in-depth review of your analytics, extensive keyword research, a competitive analysis, and collect as much information as possible from you about your destination and what you’ve done in the past.
4. Monitoring and Reporting
The SEO agency should be monitoring your site’s traffic constantly and providing recommendations based on traffic sessions, bounce rates, session durations, and site searches. All the goals and event tracking should also be monitored. They should provide a monthly report that speaks to changes in organic traffic, paid campaigns, and social referrals, how your site compares to the industry average, and changes in performance. These reports also provide you with everything you want to know about your site at a glance, and any questions you may have are answered.
5. Monthly and Quarterly Site Health Checks
To maintain a healthy site, SEO is continuously done and must include monthly and quarterly tasks. The tasks included should be crawling error reviews and corrections, broken link and spell-check scans and corrections, duplicate content scans, toxic backlink reviews, and analysis and review of your Google Analytics and Search Console accounts.
Search engine optimization is evolving. That’s why SEO agencies like Above the Fold Media so all these things and more. The things mentioned above are just the essentials of a good SEO engagement. You may also want your SEO agency to keep up with the newest trends to provide you and your destination with the best value. So click here and find a company that will help you.
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Know more about SEO & how it works.
Learn how to increase organic traffic and SEO strategy that works for your business.What is SEO?
Overview of Search Engine Optimization
Hiring an SEO agency for your business's SEO needs is essential.
But before you can do this, you need to make sure that you are hiring the best SEO expert you can find.
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