Do you remember a time where you bought something valuable with poor packaging? Even if you do, it must be a rare occasion because most people don’t like to buy a product that doesn’t have decent packaging. On the other hand, if you bought something simple with fancy packaging years ago, you will still be able to recall it. The purpose of mentioning these two instances is to show you that no one likes to buy a product with cheap packaging, and everyone loves products that are packed in fancy boxes and bags. The same thing can be applied to your business as well. If your product doesn’t have good packaging, then people will be less attracted to it regardless of how good the actual product is. So, if you have been taking the packaging of your product lightly recently, here are a few reasons that will convince you to focus more on it:
A Strong First Impression
The saying that the first impression is the last impression has a lot of truth to it. If your product has good packaging, then you will be able to create a great first impression. Exposing your target audience to fancy ads is one thing, but the one thing that all of your customers will see for sure is the packaging. Elegant packaging will give the impression that your brand isn’t just a knock off, but it means serious business. It will also make their purchase more memorable and are more likely to buy from you again. Introducing your brand to your customers with great packaging is a great opportunity, and you should not miss out on that.
Making Custom Fancy Packages is Not Hard or Too Expensive
If you are not investing in high-quality packaging because you think it’s too complicated, then you are wrong. Getting custom boxes or bags made for your brand is not rocket science, and it isn’t too expensive either. There are so many packaging companies out there that can provide you with excellent designs without charging you too much. You can also order the packages in small amounts, so it will make it easier for you to balance supply and demand. You don’t necessarily have to buy a thousand boxes upfront. If you want to start with 100 or even 50 packages, then you can do that as well.
Sustainable Packaging
Another great thing about the packaging is that you don’t necessarily have to go fancy to attract your customers. You can also go for simple recyclable, eco-friendly packaging and can show your customers that you care for the environment as well. Depending on the nature of your business, this trick can prove quite useful. If you are selling something that promotes go-green culture, then using sustainable packaging will only reinforce your image. It will also add more value to your brand and will help you earn a more loyal customer base.
Give Them an Unboxing Experience
If you have not heard about the unboxing experience, then you might want to browse a few unboxing videos on YouTube. If your product is packed in a stylish way, then it will make for a great unboxing experience. This will not just appeal to the customers, but it will appeal to the potential customer as well if a vlogger reviews your product. You can also collaborate with a vlogger in your niche and can ask them to review your product in exchange for free products. Influencer marketing is on the rise, and beautiful packaging has become an essential part of the unboxing experience.
Source: https://www.insightssuccess.com/4-reasons-why-good-packaging-is-essential-for-your-business/
Next Article: https://www.insightssuccess.com/4-benefits-of-managed-it-services-for-your-business/
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