How to design an email marketing strategy from scratch
Knowing how to do an email marketing campaign can be easy with a tutorial, but creating a strategy with objectives that you then have to measure is something else entirely. We have a mania of creating and launching actions without clearly having what we need and without knowing exactly how to measure results. Through this post, I will share the steps to create an email marketing strategy from scratch step by step.
How to create an email marketing strategy
1 - Objectives
This is the part where you put in writing what you need, some objectives would be:
Create a new channel to build audience loyalty
Create a new channel to sell to the public
Increase sales through the newsletter
Increase the number of subscribers
Once you have the objectives you have to define your goals, those that will make you take it more seriously, for example:
Increase 15% of sales
Increase 20% per month of subscribers to the newsletter
Increase traffic from the newsletter by 30%
2 - Email marketing strategy
Let's imagine that you have a store that sells products.
Your goal
Sell products through the newsletter
Your strategies
Sending product trials to subscribers
Super exclusive offers for subscribers
Sending content related to the products in the newsletter
Inclusion of promotional banners within the newsletter
Creation of tutorial videos of the products
Exclusive contests and sweepstakes for subscribers
Content types
To execute these strategies the contents could be:
News
Offers
Banners
Reviews
Photos
Videos
Testimonials
Frequency of content
For this type of sales strategies it is advisable to send even one newsletter a week, but be careful, if you do not have good content, better do one a month ?? Less quality is better than many without quality.
Shipping plan
Plan your month with the most important moments in email marketing campaigns, the creation of the newsletter, the sending, the report, and the constant attraction of subscribers to always reach more people.
Email Marketing Tools
There are many platforms for sending newsletters, even so, you must identify the one that best suits your needs. Below is a list of tools
Acumbamail is the one I currently use, it works great, offers good services and above all, it is all in Spanish. I recommend you take a look ??
Mailchimp is the most recognized, what I like the most is that it offers drag and drop and to start it is great, but it has very few free for the initial version.
GetResponse is also cool but paid, it offers you 30 free days in which it even sends you emails to train you in email marketing. Without a doubt, a very good content strategy
Benchmark Email that works wonders and even has automation.
There are others, but these would be my TOP 3
Subscriber acquisition
Within the recruitment of subscribers, there are elements such as forms that play a super important role, below the three most used.
Do not get carried away by the myths that affirm that long forms are not good, everything will depend on your objective and what you need ?? As for attracting subscribers, I leave you an infographic that summarizes 10 key actions to achieve it, although I invite you to read the complete guide to attract subscribers through this link.
Newsletter creation and delivery
At this point, we have to delve into email marketing writing and calls to action.
Headlines:
That generates interest
That offer promises
With a close and direct tone
Content
Using subtitles to divide information
More visual resources than texts
Great beginnings
Calls to action
Striking and consistent with the design
With correct colors, no RED
Persuasive and convincing
I leave you an example of the correct and incorrect use of calls to action in a newsletter
Metrics in email marketing
In another post I commented in detail on all metrics we can use in email marketing, I invite you to read by clicking here. In summary, the most important would be:
List metrics
Subscriber growth
Low rate
Newsletter delivery metrics
Open rate
Clicks on links
Discharges per shipment
Conversion metrics
How to automate your business
If you liked this article and you want to discover how you can automate your business thanks to funnels and marketing automation, I invite you to know my practical course on automation and funnels.
Through this course, I will teach you how marketing automation works, how to create funnels step by step with three different tools (Get Response, Active Campaign, and Benchmark Email) and I will share more than 20 funnels that we have used in our projects and with our clients for you to use in your business too.
It is the most complete course on the market on automation (more than 80 practical lessons) and funnels and through it I will help you automate your business and your sales. As if that were not enough, you will enter my secret group through which I will help you with your doubts and funnels.
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