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Online reputation management

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shane arman
Online reputation management

Online reputation management and corporate image crisis management at Google

The reputation of a brand or company is something that takes a long time to build, it is the sum of marketing strategies, good customer services, quality of products or services, and many other factors, however, this reputation can be affected by comments negatives on the Internet.


online reputation management

Currently, we have to bear in mind that the online reputation of our brand is a very important factor and we have to be prepared to prevent any negative comment from appearing in a position of visibility of the main search engines such as Google.

Maintaining this reputation implies a great challenge, especially due to the ease that users now have to leave a comment anonymously, either on our page, social networks, or forums. It can also happen that a negative note is published on a portal of a media outlet or on a news page, for this reason, you must have a correct management of the comments to avoid a reputation crisis that affects the image of the brand and impacts in the growth of the company.

A tip for negative comments is prevention , do not wait for the critic to appear in the first places to do something, the important thing is to know how to manage an online reputation campaign , which you must bear in mind that it will be designed with a methodical and strategic approach and it will be necessary to work from different fronts to optimize its effectiveness.

The first step to do this is to identify and monitor all the sites that speak ill of the brand by reviewing the use of the name of the company, a product or even an employee. This identification can be done using tools like Google Alerts.

The second step is to analyze the tone of the messages, as this will be key to defining the type of strategy to be made. The classification that can be done is if the message is positive, negative or neutral.

The third step is to identify who the message comes from, sometimes it can be difficult because it is done from anonymity, but when possible it is necessary to analyze who is issuing the criticism and the level of influence they have on the network, either through a number of followers, page authority and other elements.

The fourth point to check is the platform on which it is published, see if it is a forum, a private page, a social network, or a high authority domain such as a news portal.

With these elements, you can evaluate the level of difficulty to remove the result from the first page. The easiest thing to try is to ask the administrator of the page to remove negative content, but it is very likely that this is not possible or that as it is a news portal it cannot be removed.

To solve this in a more effective way is to implement an SEO positioning strategy by creating relevant content through the brand's keywords. With this, there will be a greater presence on the first page and negative content will be lagging behind on the second or third page in Google.

Reputation on the Internet is important and we can help you know the current status of it and improve it thanks to web positioning. Contact us and ask about our Internet Reputation Management service.

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