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Digital marketing is not easy.

One needs various platforms and tools for successful digital marketing.

Digital marketing messages and tactics vary according to where consumers are in the buyer’s journey, their psychographics, demographics, and their place in the sales funnel.

You need several tools and platforms to handle the planning, creation, and execution of digital marketing campaigns.

To be a successful digital marketer today, you should be familiar with various digital marketing tools and how to work with them to achieve the best results.

These tools can be related to analytics, CRM, content marketing, content management, and social advertising.

Understanding Sales funnel or Click Funnel.

The purchase funnel, or purchasing funnel, is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a good or service.

A sales funnel is the marketing term for the journey potential customers go through on the way to purchase.

There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model.

The sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products.

The definition also refers to the process through which a company finds, qualifies, and sells its products to buyers.

How businesses get their valued pool of prospective customers that eventually can be turned into paying clients is probably the most crucial part of any business development strategy. Lead generation includes a thorough process that, if done right, can bring spectacular results in a short duration. This process is also called a Lead Generation Funnel.

Understanding a lead generation funnel and its functionality is important to digital marketing.

According to Salesforce, 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that a whopping 79% of marketing leads are never converted into sales. Thus, without an effective lead generation funnel, it’s nearly impossible to generate high-quality leads and convert them into sales.

Having deep insights into the process and stages behind a lead generation funnel is crucial for sales and marketing teams to effortlessly optimize campaigns and ensure these leads progress from the end of the funnel as customers. Thus, your funnel will definitely perform better, if you have a profound understanding of your clients’ needs and their journey from a lead to a customer.

Your lead generation funnel should help drive potential customers from attention to action.

The infographic below will give you invaluable insights that will help you understand the lead generation process as well as an overview on tips and best practices to make the lead generation funnel work for your brand and your business.

When you start understanding the lead generation ecosystem, you’ll be able to keep your funnel flowing with acceleration activities like nurture campaigns that are intended to enhance the customer experience as well as mutual relationships and turn those leads into paying clients.

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At every step of the way, potential leads need to feel like your business is adding value to their experience while being convinced of your ability to fulfill their needs.

Creating a sales funnel allows potential customers to interact with your business in the most optimal way so you can influence their purchase decision.What is a Sales Funnel?A sales funnel is a visual representation of the journey prospects go through on their way to make their purchase.

Creating a sales funnel allows you to visualize each step of the process and the insight it provides can help you set up an effective marketing strategy for each stageWhy the Sales Funnel MattersAccording to Pardot, 68% of all organizations have not identified or measured their sales funnel and 79% of the leads never gets converted to paying customers.

A clear understanding of a customer here will help you develop the right channels to communicate through so you can reach them in the most effective manner.This is the first impression of your brand, so a carefully crafted experience is key to keeping them engaged.Interest and Evaluation:Once you have succeeded in piquing their interest, the potential customer may now consider you as a viable option.

Remember, they have expressed their interest in certain ways- clicking on an ad, responding to a form, replying to a sales e-mail and now the onus falls on you to convert that interest into a sale.Desire:After a lead has moved from the awareness stage to the interest stage if they are still engaging with your business or your promotional material, it is likely that they have now entered the ‘Desire’ stage.

Many times they are often looking for some validation to their decision, so a well-timed content plan can reassure them they are making the right decision.

Better, using a video for a landing page can increase conversion by near 80%.

That explains why video marketing continues to attract the attention of many entrepreneurs around the world.

Fortunately, we are here to help clear some of the doubts you might be having in mind.

In short, it entails the use of videos to promote your ideas to customers online.

This action aims to make sure you increase brand awareness without going through a lot, just is the case with other digital marketing campaigns.

Remember that business competition will always exist regardless of the industry you choose to venture in.