Cloud takes Media and Entertainment Industry to the Next Level!

Lights, Camera, Action! With Information Technology playing a major role in easing our lives, Action will be replaced by Cloud. Yes, Cloud computing is helping media and entertainment industry to transform delivering efficiency on digital mediums (not forgetting traditional mediums).

The entry of Cloud in Media and Entertainment Industry

Digitization and internet connectivity has made a complete change shift in which businesses operate. Even startups are operating online. This triggers innovation giving birth to smart phones, tech devices, tech solutions etc.  leading to a momentum in digital media content.

Today, media content is always accessible from any device with customizable stream of music, videos movies and ebooks. Studies show, the media industry is one of the top three industries to be changed in five years down the line and Internet Advertising revenues to grow to around $61.4 billion in 2017.

This seems to be exciting, however, top decision makers of the organization will have to form strategies incorporating new technology to not just gaining new base of customers but more importantly retaining them. It is important for the media industry to balance intricate workflows and new data formats. And that is how, cloud becomes an important part of media and entertainment ecosystem.

To have a competitive advantage, moreover, delivering the methodology and networking to consumers for viewing content is necessary. To deliver flexibility, we need flexible hardware or software as without them, there is considerable strain on resources currently used.

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