Digital signage is a rapidly growing advertising medium that provides businesses with a wide range of exciting ways to engage with prospects and customers, promote brand awareness, increase conversions and sales, and much more.
Indeed, nearly every store, restaurant, school, airport—you name it—has at least one digital display promoting a brand, advertising a product or service, giving directions, or inviting prospects to step up and interact.Outdoor signage is fast becoming the new medium for reaching your audience wherever they are.
With outdoor signage rentals, you can take advantage of the latest, eye-catching, and customized digital advertising options, including lighting packages, virtual reality, RFID applications, touch screens, video walls, iPad integration, and interactive technology, among others, for about $1,000 a month compared to $200,000 and over if you purchase the equipment.Outdoor signage rentals are a great advertisement option that gives your business flexibility and control over your promotion or marketing campaign with a time commitment that suits your needs and budget.Here are some other things to keep in mind about outdoor digital signage rentals:Digital Signage Rentals can be used across all IndustriesRetailers have probably enjoyed the benefits of digital outdoor signage for the longest period compared to other business sectors.
With strategically placed digital screens that contain the right message, digital signs can draw the attention of traffic and deliver on the bottom line by providing an eye-catching way to showcase new products and services, promote closeouts, and give shoppers incentives that drive sales.Other industries are using digital outdoor signs to drive their businesses in other ways:Transportation centres, including subways, train stations, and airports, use digital signs to inform travellers about schedules while displaying relevant revenue-generating ads.Institutions, including schools and college campuses, use digital signs to give directions and communicate with students, as an alternative to the traditional bulletin boards and printed calendars.
It is considered the “fifth screen”—after film, TV, PC, and mobile devices—with many businesses accepting third-party advertisements to run on their digital signage equipment to flip in rotation with their own for additional revenue.Modern digital signage solutions feature new display technologies, HD video, perceptual computing (voice or gesture interactions), and high-powered multicore processors that businesses can leverage for rented digital advertising without incurring the hefty cost of purchasing the equipment, updating it, or chasing new technologies.Attention-Grabbing ContentIf you’re looking to display automated content, such as directional information, emergency alert and guidance, or customizable welcome messages, then digital outdoor signage can help you to easily grab the attention of your audience.But to achieve this, your digital signage must:Be of the right size - The signage must be appropriately sized to ensure that it is large enough to be noticeable and the content clearly visible.
The layout should be well planned with the right number and combination of elements to create an attractive sign that draws attention and communicates the intended message.Be simple with accurate information - Adding too much information to a small sign will make it appear cluttered and shabby, and possibly confuse your audience.