Google AdWords is one of the most popular online advertising platforms. Its pay per click (PPC) feature has attracted a lot of marketers as they need to pay only when someone clicks on those ads. If you are thinking about launching an AdWords campaign for your organization, the budget depends on how much marketing budget you have been allocated and the average value of each sale.
Conduct test campaign
Before launching a campaign, you need to conduct test campaigns. You may lose money on these campaigns, but you can view this money as an investment and earn money after launching a tested and optimized campaign. The first step to conduct test campaigns is to select keywords to be targeted. The insights from Google’s keyword planner will offer valuable insights. If it is your first campaign, conduct tests on a small number of keywords. Once you select keywords, determine how much you are willing to pay for each click.
Use optimized strategy for campaigns
Once test results are in, you can use the wealth of information to devise an optimized strategy to create efficient campaigns. The more experience you gain with AdWords, you can use that information to optimize campaigns and gain maximum returns. Click-Through Rate (CTR) will tell you a comparison between how many viewed the ad and how many clicked. This will show you which keywords had high bids and maximum clicks. You will get an idea on which bids and keywords should be used to continue the campaign.
Allocate AdWords budget based on overall optimized strategy
Once you conducted test campaigns, utilized optimized strategy, and selected keywords, set your budget based on how much revenue you plan to gain from AdWords. Determine return on investment on each of your strategies and allocate large budgets to channels that gave the highest returns. Moreover, if you have a room in your overall marketing budget, it is a good idea to spend it on Adwords to get maximum returns and increase overall revenue.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.
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