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What is the importance of optimizing images on a website?

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Boxfinity Pvt Ltd
What is the importance of optimizing images on a website?

Optimizing web images is a process of delivering high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. So, an SEO company in Hyderabad ensures that the images that are integrated on a website do not slow down the page speed, so appropriate tags, optimal file size, and file type are made to optimize the images present in the website.

Image optimization helps in making the page speed improve and with that enhances the user experience. Optimizing the images present on the website can significantly impact the ranking of a webpage and if the image ranks well in the Google image search, there is a possibility to get organic traffic to the brand's website.                                                                                                                                                                                                                                                          We will now look into the importance of optimizing web images in detail                           

  1. Better page speed: The amount of time taken by any web page to load should be as minimal as possible. Keeping the users and the web load speed in mind, SEOers will do image optimization and make sure not to drive the users away from staying on the website. We all know that the most weightage that a website or a web page carries is by the images, so optimizing them can significantly reduce page loading time. Image Optimization is a technique that delivers high-quality images; hence, choosing the right dimensions, sizes, and format of images to upload on the web page is crucial. For instance, the JPEG format is more SEO friendly than the PNG format.                                                                                                                                                                                                
  2. Enhanced user experience: As mentioned earlier, audiences who visit a website that takes too long to load are prone to leave the website immediately because a web page should ideally load and display in 2-3 seconds. If there is a delay in the loading of the web page, then one of the reasons would be the images present. So, images are optimized and are checked that the load speed is the same across all types of devices using the same internet connection. SEOers will ensure that the website loads faster not only on computers but also on devices like smartphones and tablets. This would not only urge the user to stay longer on the website, but they will also feel like exploring the services or products offered by the brand.                                          
  3. Improved SEO rankings: It is a proven fact and is also one of the reasons that page-load speed is a crucial factor in determining search engine rankings for websites. Long before Google started considering page load speed as an essential element in determining the rankings of the pages and this development became a hassle to navigate around for many websites, and that is when most of the marketers and SEOers had to step their image optimization game up to ensure that their page load speed was as low as possible.                                                                                                             

This proves that it is vital that image optimization is performed to its full potential before or after launching a website so that the search engine rankings are intact. So, SEOers understand this and do image optimization in order to get improved SEO rankings.

If the website is properly optimized and has good quality content and optimized images, users who are visiting the website would feel like sharing it with their friends and family who might be interested in the same thing.

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