Business is not about making a website and adding a lot of products. The customers should know what you are bringing to the table. You have to stand ahead of the competitors and provide the information the customers have been searching for. By doing this you can see your website at the top search engine ranking.
Besides this you can implement the following strategies to improve the search engine ranking of your website:
Prioritize Link Building
Inserting quality links will definitely give the search engine ranking a boost. Attach links to reputed and trustworthy sites instead of the ones with a bad reputation.
For getting quality links you have to connect with bloggers and publishers. Widen the reach of the content among the audience to see your dream company at the top search engine ranking of Google.
Build a Responsive Website
Different users navigate the website on different devices. Having a responsive website means the users should be able to open it on any device. The ranking would certainly dropdown if the website is non-responsive.
Add SEO friendly video and images
People retain visual content more than the one with a lot of text. Add SEO friendly images and videos so that the audience retains them for a long time. Integrate SEO friendly images and notice a surge in website ranking in no time.
Conclusion
Implement these strategies and after some time your website will be a part of the top search engine ranking.