How to Optimize your Website in 10 Steps?
Making a bad first impression can be the difference between attracting new business and losing out on an opportunity. With your competition only being a click away online, it’s important that your website immediately presents your business in a way that matches your expertise and professionalism.
Website Homepage Optimization With that being said, your homepage is the most important part of your website because it gives off the first impression of your business. It is typically the most visited page on your website. It is the easiest remembered URL. It shares your mission, values, and goals – and should quickly communicate to your audience how your product/service addresses their needs. A variety of different traffic types come to your homepage, so it needs to cater to every one of your buyer personas.
That’s a lot to ask of one page!
To make sure you have the best homepage possible, with a lasting impression, we’ve outlined 9 steps that need to be taken. Go through these steps and make sure you have completed each of them.
- Set your goals. ( Most crucial step)
What is your website about? How can you educate your audience?
Aim to get users beyond the homepage.
Use measurable goals to track performance.
Incorporate calls-to-action to show the next steps. Don’t let a user self-direct. Take them down the path that helps them make an informed decision.
- Create content
Homepage content is your business value proposition.
Focus on one primary, long-tailed keyword. What words/phrases is your audience searching for to find your product or service?
Use headlines and bullet points. Make your content easy to scan.
Split content into columns – no more than 4.
Have whitespace, so you don’t overwhelm the visitor with content.
Use internal links to help guide through the website.
Add relevant, small images.
With big images, layer them with text as a call-to-action.
Overall, educate the visitor.
- Optimize the page for Search Engines (SEO).
Make the page unique by using one main keyword that describes your business.
Add the primary keyword to your:
Page title
Meta description – a CTA (call-to-action), up to 150 characters.
Headlines – H1, H2, H3 (only have one primary headline (H1))
Content – should be “above the fold” with bolding and bullets
Images – file name and alt text (alt text describes the image to search engines and is used for screen readers for the visually impaired)
Anchor text links (the actual text that gets hyperlinked. Use a keyword instead of phrases like “click here.”)
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- Create an eye-catching header.
The simpler the better.
Use your logo.
Include your phone number.
Add courtesy links in top right for quick navigation.
Add a login link – if needed.
Have a consistent header throughout the whole website.
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- Build the menu/navigation.
Make it big enough so that it can be seen from 5 feet away.
Use a clear font for easy reading.
Keep it consistent across the website.
Have descriptive short menu headers.
No more than 8 menu headers going across. 5 or 6 is an ideal number.
Again, keep it simple and clear.
- Include Calls-to-Action (CTA).
You have 3-5 seconds to engage the visitor – use CTAs to attract and engage.
Each CTA should appeal to a different visitor type.
Not all need to go to landing pages. Some can point to blog posts, for example.
Incorporate A/B testing – use 2 different CTAs and test them against each to see which receives more clicks.
Look at your analytics to see which CTAs are the most effective.
- Incorporate social media.
Add a CTA to join your social networks – assuming you’re active in social media.
Add follow and share icons in header and footer.
Be descriptive and show reason and value to join.
- Create a footer.
Include company legal name and copyright year.
Add contact information and important links. Users often use the footer as an active site map.
Keep it consistent throughout the website.
- Continuously test your homepage.
Are you reaching your goals?
Did the goals change?
What can be added or adjusted?
Our last overall recommendation:
- Improve your stats
look at the data and adjust. Set up your monthly marketing dashboards, which allow you to evaluate your most important KPIs – across multiple platforms. Add annotations, notes and send a live link of your data report to your marketing department, client or C-Suite, highlighting your successful homepage optimization. Use the Google Analytics Website Performance dashboard to benchmark your website data now, and check back monthly to see how your optimizations are working for you.
CONCLUSION
Make your website remarkable and stand out against the crowd by implementing these steps, if you haven’t already. Make that first impression a lasting impression that will continuously bring people back to your site, and hopefully turn the visitors into leads and customers. However, if you are not getting better results with your website optimization then consult to the Digiroads. Digiroads is the best digital marketing company in Jaipur in terms of services and clients. We are providing website development and digital marketing services at very lowest prices.
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And somehow, we always tend to click on “No Thanks”But look at this from a website owner’s perspective.
b) Use Call-to-ActionAlthough very much in trend, call-to-action is a perfect way to tell your clients what they should do.
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Tools like Google Analytics of great help when you want to track the journey of your customers.3.
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Make Buyers Feel SpecialYou must make the customers feel like they have struck gold.
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With 2021 here, we have been keeping our ear close to the ground and listening out for what’s changing in the digital marketing world.We’ve pulled together the most talked-about trends and new concepts of the past few months to bring you our take on what digital marketing trends could be the ones to focus on in 2021.Schema MarkupSchema is a way to tell search engines exactly what is on your webpage.
It’s hidden in the code of your website and has more weight than other SEO activities, like keyword density.
Schema markup is a great way to increase the chance of ranking in featured snippets, or People also ask.This activity is probably one of, if not the quickest growing search engine optimisation activity and we think its current growth will continue into 2021.
It’s getting harder and harder to rank on search engine results pages, so utilising schema markup is a must for any digital marketer.Need to audit your SEO?Visual SearchesWe mentioned in a previous blog post that visual searching has changed the SEO landscape somewhat in the past 12 months and we believe that there is serious scope when it comes to this futuristic marketing activity.What’s more, optimising for visual search is super quick and easy, it’s just not something that every digital marketer can be bothered to do.
Our social media services monitor the landscape and recommend the best networks for you, but you can do things yourself to level up your business’ digital marketing presence.We know just how much better video mediums are at acquiring customers, so keep your eyes peeled for emerging social media channels and content types, as we feel the likes of TikTok, Reels, Stories, etc.
will become ever more important in the quest to convert.Privacy ConcernsNow, 2020 has seen many people raise concerns over their privacy being used for marketing purposes, so, naturally, this will have a knock-on effect going into the next year.
Going with specific keywords SEO, it helps to bring huge traffic indeed.
Saying would not wrong that it puts an ultimate effect on the revenue for e-commerce sites.
You may check out a variety of e-commerce sites receiving more traffic because of sophisticated SEO.
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