The report "Market for Proximity Marketing by Location (Indoor, and Outdoor), Technology (Wi-Fi, BLE Beacons, NFC, GPS Geofencing), Hardware (Sensors, RFID Tags), Software (Location Analytics), Service, Application - Global Forecast to 2022", published by MarketsandMarkets, the proximity marketing market is expected to be worth USD 52.46 Billion by 2022, at a CAGR of 29.8% between 2016 and 2022.
Browse 71 market data Tables and 80 Figures spread through 216 Pages and in-depth TOC on "Market for Proximity Marketing".
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The growth of the market is propelled by the increased focus on business intelligence and rising market competitiveness along with the growing adoption of smartphones and proximity technology. The market is further driven by factors such as the rapid technological advancements in location-based services, increased use of beacons, and growing need for better customer services & response.
BLE beacon-based proximity marketing market expected to grow at the highest CAGR during the forecast period
The market for the BLE beacons technology is expected to grow at the highest rate during the forecast period. The high growth rate of BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. In the retail sector, numerous applications such as in-store analytics, indoor navigation, and contactless payments are enabled by the BLE beacon technology. Also, with the rapid growth of the retail industry across different geographical regions, this sector is expected to be the major end user for BLE beacons.
Retail and e-commerce application segment held the largest market share of the proximity marketing market in 2015
The retail and e-commerce application held the largest share of the proximity marketing market in 2015. The retail industry is expected to witness rapid changes in the near future. Retailers are now looking for advanced solutions to respond better to the changing consumer behavior, particularly in terms of the adoption of mobile devices in the shopping process. The increased adoption of smartphones and tablets as well as mobile Internet offer a major opportunity to the retailers to effectively market their products, services, and offers among others.
North America expected to hold the largest market share, while APAC would witness the highest growth rate
North America is expected to hold the largest market share and dominate the proximity marketing market between 2016 and 2022 owing to the increased smartphone penetration, widespread usage of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers in the region. The proximity marketing market in APAC is expected to have a promising future with tremendous opportunities, especially in retail & e-commerce and infrastructural sectors.
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The major players in the North American proximity marketing market include Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), and Zebra Technologies Corporation (U.S.) among others.
In this report, our team offers a comprehensive analysis of Proximity Marketing market, SWOT analysis of the most prominent players in this landscape.
Along with an industrial chain, market statistics in terms of revenue, sales, price, capacity, regional market analysis, segment-wise data, and market forecast information are offered in the full study, etc.
Download Free Sample Report @ https://www.radiantinsights.com/research/global-proximity-marketing-market-2020-2026/request-sample This report focuses on top manufacturers in global market, Involved the assessment of Sales, price, revenue and market share for each manufacturer, covering• Apple• Bluvision• Estimote• Google• Microsoft Corporation• Qualcomm• Scanbuy• Shopkick• Swirl Networks• Unacast• Zebra Technologies Corporation On the basis of product, this report displays the Sales, revenue, price, market share and growth rate of each type, primarily split into• Hardware• Software• Service By Application, this report focuses on Sales, Market share and Growth Rate of each application, can be divided into• Retail & E-Commerce• Healthcare• Infrastructural• Media & Entertainment• Transportation & Logistics• Hospitality• BFSI• Others By Regions, this report splits global market into several key regions, with Sales, Revenue, Price and Gross Margin market share of top players in these regions, from 2014 to 2026 (forecast), like• China• USA• Europe• Japan• Korea• India• Southeast Asia• South America Browse Full Research Report with TOC @ https://www.radiantinsights.com/research/global-proximity-marketing-market-2020-2026 Table of Contents Global Proximity Marketing Market Professional Survey Report 20191 Report Overview1.1 Definition and Specification1.2 Manufacturers and Region Overview1.2.1 Manufacturers Overview1.2.2 Regions Overview1.3 Type Overview1.3.1 Hardware1.3.2 Software1.3.3 Service1.4 Application Overview1.4.1 Retail & E-Commerce1.4.2 Healthcare1.4.3 Infrastructural1.4.4 Media & Entertainment1.4.5 Transportation & Logistics1.4.6 Hospitality1.4.7 BFSI1.4.8 Others1.5 Industrial Chain1.5.1 Proximity Marketing Industrial Chain1.5.2 Upstream1.5.3 Downstream 2.1 The Overall Market Performance(Volume)2.1.1 Hardware2.1.2 Software2.1.3 Service2.2 The Overall Market Performance(Value)2.2.1 Hardware2.2.2 Software2.2.3 Service 3 Global Proximity Marketing Market Assessment by Application3.1 Overall Market Performance (Volume)3.2 Retail & E-Commerce3.3 Healthcare3.4 Infrastructural3.5 Media & Entertainment3.6 Transportation & Logistics3.7 Hospitality3.8 BFSI3.9 Others Continued… Read all Reports of this category @ https://www.radiantinsights.com/catalog/ict About Radiant InsightsRadiant Insights is a platform for companies looking to meet their market research and business intelligence requirements.
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Global Proximity Marketing Market, By Component (Hardware, Software, Service), By Hardware (Sensors, RFID tags, Others), By Software (Content Management System, Location Analytics), By Service (Consulting Service, Technology and Integration) - Forecast 2027Market Overview Market Research Future (MRFR) affirms that the global proximity marketing market size 2020 can be worth approximately USD 52 Billion by the year 2027.
MRFR also expects the market growth rate to be 28% between 2020 and 2027 (review period).Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/3909Primary Drivers and Key Barriers With the rising ubiquity of mobile devices across the world and the increasing dependency on them for accessing digital content, the proximity marketing market can gain considerable impetus in the very near future.
These offer marketers massive amounts of data and are quite simple to set-up, which increases their uptake in the market.Marketers mostly capitalize on Wi-Fi and Bluetooth technology to send various marketing messages to those who are close by and are interested in making a purchase.
Such strategies can be leveraged by organizations in a variety of sectors including media and entertainment, healthcare, retail and e-commerce, transportation and logistics, to list a few.The intensifying competition between vendors in different industries combined with the increasing focus on business intelligence (BI) induces major growth of the proximity marketing industry.
The increasing availability of analytical and spatial data tools also favors the market.
The rising penetration of the GPS Geofencing market, owing to the technology’s ability to help users send push notifications to customers that are close to their stores can also result in strong market growth in the ensuing period.Market Segmentation The proximity marketing industry has been broadly studied; with the primary segments highlighted in the report include component, technology and application.The main components covered in the report include hardware, service and software.The types of proximity marketing technology are Near Field Communication (NFC), GPS Geofencing, BLE Beacon, Wi-Fi, and others.
Lowe’s Companies, Inc. (NYSE: LOW) today announced the launch of Lowe’s One Roof Media Network, a retail media service providing an extensive portfolio of omnichannel advertising services designed to put brands at the forefront of the home lifestyle movement.Americans’ relationships with their homes have been transformed and the home lifestyle customer has become increasingly important for brands.
At the same time, a changing media landscape has made it more challenging for brands to meaningfully connect with and engage this growing audience.
