logo
logo
Sign in

3 Effective Ways of Tote Bags as a Branding Tool

avatar
Rahul Shah
3 Effective Ways of Tote Bags as a Branding Tool

Tote bags are an influential marketing tool that can be used for effective branding. Regardless of your business profile, two-tone canvas tote bags can be designed to meet your marketing goals. The two-tone cloth bag has been in use for years now. Businesses use personalized tote bags to promote their brand and the products and services they offer. You can very creatively use the outer space of the two-tone handbags to display the brand’s logos, business names, mottos, and marketing messages.

The customized two-tone cloth bags are currently in trend and most marketers use them either as packaging for the products or promotional giveaways. The ultimate aim behind using cloth shopping bags for marketing is to make sure people carry them at events, in public places, and any other place where people commemorate. This captures the attention of the people in the nearby vicinity and gives your brand the required exposure and visibility. The recipients of your personalized tote bags work as walking advertisements that spread the word and bring value to your company or product.

The best thing about a two-tone canvas tote bag is that you can customize it according to your requirement. Depending on the use, you can design the bags to fit into your marketing campaign. The personalization feature of the two-tone bag makes it a very versatile marketing tool. You can use it in multiple ways to create awareness about your products and services.

Here are 3 innovative ways to use two-tone fabric totes as a branding tool:

1. Guerrilla Marketing: This is one of the most creative and inexpensive methods of grabbing the attention of the target audience. Guerrilla marketing is an unusual strategy that not only creates awareness but also helps in attracting customers. It is basically a combative form of communication. You can use your personalized tote bags to create a similar effect. Brainstorm ideas and think of something unconventional yet related to your marketing goals to create the desired impact. You can use some interesting images, quotations, or a combination of both.

2. Direct Advertising: This is one of the best ways to directly approach your customers. Instead of handing over a simple flyer or leaflet, you can use a customized two-tone cloth bag to advertise your products and services. You can give these bags to your routine customers whenever they make a purchase or as a promotional giveaway. Just make sure to give your contact number, brand name, and logo, this will act as a constant reminder for your customers and prospects.

3. Donation: Collaborating with a charitable trust is another great idea to bring goodwill to your brand. You can associate your brand with any nearby charitable trust and sponsor their food or clothing drive with your personalized tote bags. This will not only create awareness but also help you build a positive brand image in the market.

Irrespective of the type and size of your business, you can use fabric shopping bags to effectively market your brand. The message on tote bags can be easily customized to meet the needs of practically any business. Whether you own a restaurant, a salon or an apparel store, or any other business, two-tone bags can work greatly in your favor. You just have to make sure that the bags are designed to match the marketing goals and your organization’s standards. For this reason, most businesses choose professional online printing services over DIY printing shops. A reliable printing company can give you your desired result.

PrintStop is a reputable printing company where you can buy cloth bags online. They provide high-quality printed products, designed, customized, printed, and delivered to your doorstep. Their good customer service and high-quality products have made them a popular choice among businesses when it comes to buying customized branded items. Place your order now and enjoy greater brand exposure!

collect
0
avatar
Rahul Shah
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more