With the advent of digital marketing and huge competition in the market, all businesses work extra-hard to get the upper hand and attract more customers. The invention of search engine optimization (SEO) has stream-lined the search results with only the deserving ones and user-friendly websites appearing at the top of the list. The business website needs to be designed, updated and fine-tuned in such a manner that customer satisfaction is maximum.
New and upcoming businesses need to understand the importance of SEO and may hire even an affordable SEO company, if not the best one, to reap its benefits. We have enlisted a few of the several advantages of SEO and how it works wonders for your company in the following section.
Benefits of SEO:
1. Primary lead source- SEO
Inbound strategies such as search engine optimization, content marketing, referrals, and social media are the most successful and effective sources of leads for Business to Business (B2B), Business to Customers (B2C) and even non-profit organizations. Thus, SEO tactics help in getting leads for your company.
2. Higher Closer Rates
Based on a study's statistics, almost 14.6% of the close rate is achieved through SEO leads, and only about 1.7% of close leads are gained through outbound leads. Usually, lower conversion rates are achieved when businesses reach out to customers. However, in SEO leads, the customers themselves conduct research for a specific requirement before buying, leading to higher conversion rates.
3. No Paid Ads
SEO tactics involve designing the website in such a way that it attracts more customer traffic, and the need for paid advertisement is diminished if the SEO tactics work as intended. A good combination of paid as well as non-paid marketing methods is the key to successful business promotion. SEO has long-lasting effects on the search ranking once it has reached the top of the search engine results. According to a study, only 15% of the website traffic is due to paid marketing.
4. Improved Brand Awareness
The customers find your brand more reliable and trustworthy if it appears at the top of their search results on Google, Bing or Yahoo. Potential customers searching for a term and coming across your brand items increases the chances of sales and denotes a strong web presence. It is advisable to gain top rankings for key terms related to your business in order to build brand awareness through SEO marketing, as search engines can make or break brands nowadays.
Consistency is key in maintaining the position at the top of the search results for your business; hence, even if there are budget constraints, we would advise you to hire an affordable SEO company and regularly update the website.
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Know more about SEO & how it works.
Learn how to increase organic traffic and SEO strategy that works for your business.What is SEO?
Overview of Search Engine Optimization
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