Creativity is intelligence having fun.
- Albert Einstein
That’s not just a quote. When you read it carefully and think about it, it might just be the one sentence that makes the most sense out of everything you read this week.
The one thing that I personally noticed about this quote was that Einstein said it. To think about it, Einstein was busy proving and disproving theorems, busy with numbers all his life, why is he talking about creativity?
Then it hit me, making breakthroughs, doing the unthinkable, is all about being creative, regardless of whether you are working on a brand new ad campaign or proving the theory of relativity.
With that said, being creative probably matters relatively more for those engaged in offering marketing services (pun intended!).
Most of us enter the field of marketing with dreams of whipping up industry-disrupting copy, graphics and campaigns that will be talked about in marketing classes.
Yet, when you look at the state of marketing, there are only a few creative winners. Most people are doing what others are doing, what the stats tell them to, following the trends, making ads that become a part of the rat race of ads, all competing for the same person’s attention with similar messages.
Thanks to the rise of the internet, we, as a society, are producing more marketing material than ever before. Being creative is perhaps the only way to stand out from all the noise. Thankfully, creativity isn’t something you are born with. It can be taught to any individual and more importantly, creativity can be instilled within any team and any organisation.
Here are a few ways you can start taking your company’s creative marketing game to the next level:
Rethink Your Interview Process
While creativity is a skill that can be learned, you are operating a business not an educational institution. That’s why, it is better to screen candidates for creativity from the get go.
Besides testing them on their technical skills, add a layer of testing to your interview process to test your candidates on their creative aptitude. This can include questions related to the understanding of who your business’ audience is, or fictional problems that can only be solved with creative solutions.
While it may be obvious that you must do this for creative resources like designers and copywriters, it is also a good idea to test every single candidate, for every profile, for creative aptitude.
You never know who may be sitting on the next big idea and simply ignoring the ideas or the creative aptitude of someone because they are interviewing for an HR position is not a great idea.
Remember, even Albert Einstein had to be creative to even think about the theory of relativity before he could go about proving it.
Let The First Days Be All About The Competition
The following advice might be more fitting if it is only applied to creative resources.
On the first day at the job, after the orientation and onboarding processes are done, assign your creative new hires to research the competition. Ask them to prepare a document containing everything they observed, what the competition is doing, what they are doing better than your organisation, where they are lacking, how they could improve in those areas, and every other thing that comes to your mind.
You can even provide them access to a domain research tool to help them conduct a thorough and revealing research.
This exercise will provide your new hires and your organisation with the following benefits:
- New hires will get a feel of what they are up against. They will develop a better understanding of your competition and will start thinking of how to outperform their ideas from day one. This will help your new hires avoid redundant ideas and work on new ones, it will reduce chances of miscommunication and help them better assimilate with the rest of your team.
- The research they conduct and things they include in their report will enable you to better gauge their creative aptitude and their observational capabilities. Based on this information you can take a better call about the kind of projects you want your new hires involved with.
- Once in a blue moon, a candidate might notice something about the competition that you and your existing team may have missed. The value of having a fresh set of eyes look at the problem is truly underrated.
Sign Your Team Up For Marketing Newsletters
Coming up with creative and groundbreaking ideas without inspiration is extremely difficult, if not impossible.
Thankfully, the world of marketing is chalk full of inspiration and people that love showing off their best work in the form of marketing newsletters. You obviously don’t have to outright copy these brilliant ideas.
Reading marketing news and newsletters is a great way of seeing what everyone else is doing and come up with some inspired and unconventional ideas of your own.
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Continue Reading: https://www.insightssuccess.com/six-effective-tips-to-step-up-your-companys-creative-marketing-game/.
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If you have ever wondered whether Star Studded dating sites were really good or not, then the answer is yes.
In fact, this article will help you make a decision so that you never have to go back.
This will give you a bigger chance of finding a partner online that you are really looking for.
Once you have signed up on all the sites, then start browsing through the profiles and if you find a specific person that interests you then you can contact him or her.Of course, not all of the sites out there will be able to give you the perfect partner that you are looking for.
Of course, you should keep in mind that when you are registering on a star site, you should ensure that it will suit your preferences because not all of the sites out there will be suitable for all people.Before you do this, you should also consider the price of registration on the site.
The next step is to browse through the profiles of the people on the site and choose one who will be perfect for you.
When your device is showing signs of internal damage, it might feel like there is nothing you can do but send it off to get repaired or replace it entirely.
However, there is another option you might want to consider in this situation.
If this sounds like it might be a solution to your concerns, here are some reasons why you should give it a go.Plenty of Parts AvailableOne concern that people might have about buying replacement parts for Apple devices is that they will not be able to find the parts that they need.
And these are, of course, not things that can be easily substituted with other parts.
Some shops carry replacement Mac parts so you can buy the one item you needed to fix your MacBook Pro and be done.
You can find some at stores that sell refurbished Apple products in good condition for much lower prices than you would ordinarily find online.
