How to Grow an eCommerce Business

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The infrastructure that powers the global e-commerce ecosystem is scaling rapidly, and investors are catching up with the trends.

It helps them determine where commerce infrastructure and overall technology stack head.

Read ahead to find how you can plan to build an e-commerce brand of your own!

Thanks to the economic impact of COVID-19, businesses and consumers across the globe increasingly went online – according to UNCTAD global review report – raising the eCommerce share of global retail trade from 14% in 2019 to about 17% in 2020.Even the 2021 data released by IBM highlighted that the pandemic has accelerated the shift toward eCommerce by roughly five years.

Here are certain strategies that DTC brands need to adopt to make the most of this annual shopping extravaganza and drive some Prime Day traffic your way: Engage customers proactively Amazon Prime Day debuted on July 15th, 2015 as a single-day event; but soon expanded in size and scope to become a marquee event to kick off a shopping spree during what is usually a summer season shopping lull.

In 2021, Prime Day is slated to be held even earlier than usual: on June 21st and 22nd.

Running personalized campaigns would certainly help to keep your products and deals on the top of their mind.

Only promote such products that you know will be well-stocked.Review product listings It’s highly unlikely that a shopper who lands on a listing with incomplete product information and low-quality images will be converted into a buyer.

Make sure that product titles, copy and descriptions are accurate, complete, and top-notch to clearly communicate the envisioned message to the consumers.

In addition, online competition is ever-increasing.In order to deal with all of this and perform well in a competitive environment, businesses are taking help of Artificial Intelligence (AI) and Automation.eCommerce is working hard to live up to customer expectations and adapting to the latest technologies.eCommerce businesses are using AI to drive more revenue and improve productivity.

Thanks to Alexa, and Google Home devices, AI is an intelligent member of our homes these days.In this blog, we will look at how automation has impacted the Indian eCommerce market.Improved Customer Service – As mentioned earlier, customers demand for more with every online shopping experience.

eCommerce giants are now experimenting with machine learning (ML) capabilities like product catalogs, product size recommendations, customer payment security, and more.

This has led to 85% of positive increase in customer service eventually leading to increased sales.Improved User Experience – Generally while shopping online, we come across a section “frequently bought products”.

This section enables the customers to find their desired products in no time.

Similarly, some eCommerce sites like Trivago helps users to compare the costs of various hotel rooms along with the facilities offered and make their booking accordingly.Faster Product Search – While you search products on a website for shopping, AI plays a major role as it allows you to search for your products with the help of images.

E-commerce businesses have exponentially flourished over the past decade.

With the boom in the industry, so has the level of risk in context to data breach/ theft spiked over the years.

It is therefore imperative for e-commerce businesses to ensure safety and protect consumer data.E-Commerce businesses are expected to create a safe environment for customers providing their payment information to make purchases online.

For the benefit of consumers and to help merchants secure their payment data application, PCI SSC has provided a detailed guideline suggesting the Best Practices for Securing E-commerce.

The information provided will educate merchants and help them in securing payment applications and cardholder data.

Lets us today through this article learn about the recommendations offered by PCI SSC and understand how it will help merchants.