A marketing icon is a person that is usually associated with a particular brand, product or service. They represent the main character of your company and act as an ambassador for you. This character can come in many different forms. Below we look at some of the most common icons and why they are so important to your marketing strategy.
One of the most important business video marketing is your president. The president of your company is a representative of your company. As such they need to be thought of as the face of your company. Their appearance is incredibly important. They need to be presentable, but they should never overshadow the actual product or service they are marketing.
The mascot - these are sometimes referred to as the company dog, but they are more than just a pet. These are the guys that give your company a personality. These characters need to be fun and quirky. The audience loves to have a reference to something they are already familiar with. To make them more authentic, keep them simple, making them easy to recognize and understand.
A marketing icon can be anything that makes you different from your competition. You could have the most innovative website on the planet, but if nobody knows who you are, then there is no reason for you to exist. When choosing a character for your icon, you should consider how unique your company is and what kind of niche in your industry is in. For example, if you sell products related to medical devices, then you would not want to have a cartoon rabbit or a person with a medical prescription as your marketing icon.
There are several other ways to create marketing icons. The best way to approach this matter is to think about all the people that can relate to the characters, and then use those attributes to create a character that will appeal to that audience. For example, think about an animal that is known for being friendly and cuddly. Your marketing icon could be a friendly, furry rodent. If your company sells office supplies, then an office supply icon might be a friendly mouse.
It's also important to remember that although icons are extremely important for branding purposes, they are not necessary mandatory. A company can have numerous logos without needing one. However, the important thing to remember is that your company must have one, in order to differentiate itself from your competition. If you don't have one, then you are likely to be labeled as a generic, third-rate company that lacks distinction. You must have a marketing icon in order to set yourself apart from the competition, and you must create something that will stick in people's minds.
If you choose not to implement a marketing icon into your company's design, then you're making a mistake. In order to truly be taken seriously by consumers, you need to show them that your company does things differently. Otherwise, they'll be able to believe all the negative stereotypes they may have about small, disorganized companies that don't put a lot of thought into their marketing campaigns. A poorly-designed logo will not only fail to stand out from the crowd, but it will likely alienate the very people that it aims to attract.
Even though there are dozens of marketing icons available, not every one suits every company. Some companies are allergic to flowers, while others don't like dogs. Other people may have no problem with birds, but would prefer a different type of bird for their company's mascot. It's important to try to find a style and design that you like, because you will likely use it on a consistent basis. For example, if you choose to use bird tattoos as your company's marketing icons, you'll probably want to get some new ones made in a variety of sizes. You should also make sure that you have enough color in your design so that you can use different shades for different parts of your logo.
Because many people don't realize it or just don't care, when you choose to use a marketing icon in your company's name, you're telling the world what type of company you are. Whether you're a traditional corporation or an entirely newer business that hasn't existed for several years, it's vital to give people an idea of what your company is all about. Marketing icons not only tell people what kind of business you are, but they give them a reason to come back to your website. After all, people who visit your site want to know more about you, and a clear, concise marketing icon can help provide them with just that information